AAVE Reveals the Key to Its Ambition to Increase Revenue 10x

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Aave Reveals the Key to Ambition of 10x Revenue Increase

The Block's Editor-in-Chief, Tim Copeland, recently had a conversation with Marc Zeller – founder of the Aave-Chan Initiative (ACI), focusing on topics such as Aave's decentralization process, the GHO stablecoin, and ACI's most important proposal: a $1 million buyback program every week for 6 months.

Marc Zeller shared that the supply of GHO stablecoin – a part of the Aave ecosystem – has grown 10 times in 2024. The goal for 2025 is to continue growing 5 times, aiming to reach 1 billion GHO issued. He emphasized that GHO is an extremely profitable part of the entire ecosystem, as each GHO minted brings revenue equivalent to lending $10 on Aave. If the 5-fold growth target is achieved, GHO will contribute up to half of Aave DAO's total revenue.

Additionally, he pointed out that for every dollar of profit the protocol earns from supporting lending and borrowing of other stablecoins, Aave can reinvest back into GHO – turning the strengths of its competitors into its own competitive advantage. Zeller posed the question:

"How to increase Aave's revenue 10-fold? The answer is precisely developing GHO."

Zeller further explained:

"This is truly noteworthy, because although Aave has billions of dollars in borrowing value and active loans, currently only over $200 million of GHO has been borrowed through the platform. However, GHO has already accounted for 10% of the protocol's revenue."

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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