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ToggleIn the Web3 era, where privacy, personal data, and freedom of speech become top priorities, a booming field attracting strong attention is SocialFi – the combination of Social Media and Decentralized Finance (DeFi). The year 2025 witnesses an explosion of numerous SocialFi projects, from launched platforms to potential candidates without tokens but possessing massive user bases.
What is SocialFi?
SocialFi (Social Finance) is a model combining traditional Web2 social media and Decentralized Finance (DeFi) on the blockchain platform. Instead of letting tech companies control data, censor content, and enjoy all revenue, SocialFi provides data ownership, monetization capabilities, and decision-making rights to users.
On SocialFi platforms, users can:
- Earn tokens when interacting (like, comment, share, post,…).
- Create personal or community tokens.
- Participate in platform governance through DAO and social tokens.
- Fully control personal data and content.
Why is SocialFi Promising?
SocialFi is not just a trend, but a solution to the shortcomings of Web2 social media such as: data monopoly, arbitrary censorship, lack of transparency, and unfair revenue sharing. Backed by DeFi, SocialFi provides:
- Freedom of speech: Not censored by a central organization.
- Fair income: Users receive direct rewards for interactions.
- Data control rights: All personal information and content are owned by users.
- Transparency and decentralization: Through DAO mechanisms and smart contracts.
Despite challenges in infrastructure and long-term economic models, SocialFi is seen as the future of digital media, where users are not just consumers but also owners.
Top 5 Prominent SocialFi Projects in 2025
Farcaster (Warpcast) – The True "Twitter Web3"
Farcaster is a decentralized social media protocol being compared to "Twitter on Web3". Its most popular application is Warpcast, which allows users to post, comment, and interact in a familiar way, with all data stored on-chain.
Although no token has been issued yet, the Farcaster community is extremely active with many builders developing applications on the platform. An airdrop may occur in 2025.
UXLINK – SocialFi for the General Public
UXLINK is a social trading platform integrated with Telegram, allowing users to share projects, discuss, and execute trades within the community. With millions of organic users from Asia and a smart community development strategy.
UXLINK emerges as a "SocialFi super app" despite not having a token yet. Expectations of TGE this year make the project a top notable name.
Wunder – Web3 Social Media Combining AI and Digital Identity
Wunder focuses on protecting digital identity, distributing content, and building communities through NFTs. AI integration helps personalize content and provide smart recommendations.
Although quite new, the project has appeared at many global Web3 conferences and has a TGE roadmap by the end of this year. This is a platform to watch if you're interested in the creator economy model on Web3.
Lens Protocol – The Largest Sharded Social Media Ecosystem in Web3
Lens Protocol is the "social media infrastructure" where dozens of applications like Lenster, Orb,… operate. Developed by the Aave team, Lens uses on-chain identity in the form of NFTs and allows users to own profiles, data, and follows.
Although the token has not been launched, the community believes that $LENS airdrop will be one of the major events of 2025.
Towns – A New Generation Web3 Platform for DAOs and Communities
Towns allows community groups and DAOs to create private chat spaces with on-chain control and security. Aiming to become a "Decentralized Discord", Towns is receiving significant attention from large organizations and developers.
Supported by a16z, this project promises to change how communities operate and interact in Web3.
Conclusion
SocialFi is gradually changing how we perceive social media. From a free platform with strict control (Web2), users can now own data, earn money from content, and participate in platform governance (Web3). With projects like Farcaster, UXLINK, Wunder, Lens and Towns, the SocialFi wave is exploding in 2025 and opening up significant opportunities for both users and investors.
