Use Kaito to view the projects that the Chinese community likes to discuss recently

Author: Sandra

Compiled by: TechFlow

Regional mindshare refers to the percentage of a project's total mindshare within a specific language or region.

With the new filter function launched by @KaitoAI on the pre-TGE dashboard, you can now separately filter the mindshare in Chinese (CN) posts - support for more regions is coming soon. This is a significant advancement in crypto marketing strategies.

https://yaps.kaito.ai/pre-tge

This feature allows you to discover projects with strong global appeal but weak performance in the Chinese market (and vice versa). It calculates this by tracking the attention a project receives in filtered regional content, providing clear insights into what content resonates where.

Why is this important?

Because Crypto Twitter (CT) is not just in English. The Chinese community (and other communities) drive a significant amount of content on Crypto Twitter, but most projects are overly focused on English, completely overlooking this fact.

Most projects are heavily weighted towards English regions, but to grow, they need to localize in other regions to attract more users, recruit local active users, and build bridges between East and West. Few projects achieve this, but if done well, it represents a huge opportunity.

Observations (Mindshare over the past 7 days)

Projects Underperforming in the Chinese Community

1. Sophon @sophon

Global: 6.10% | Chinese: 1.17%

→ Ranked in the top three globally, but barely in the top 50 in the Chinese market.

1. Abstract @AbstractChain

Global: 5.63% | Chinese: 1.56%

→ Rapidly growing in the English community, but underperforming in the Chinese market.

1. Farcaster @farcaster_xyz

Global: 3.88% | Chinese: 1.09%

→ A messaging app designed with an English bias that could attract the Chinese community by expanding Chinese content.

1. Somnia @Somnia_Network

Global: 3.40% | Chinese: 0.39%

→ Rapidly growing in the West, but with almost no signal in the Chinese market.

1. Polymarket @Polymarket

Global: 1.96% | Chinese: 1.01%

→ Prediction markets still have niche appeal in the Chinese market, with opportunities in localized versions or narratives.

1. Union @union_build

Global: 2.31% | Chinese: 0.78%

→ Still primarily English-focused, but could change this through targeted Chinese active users or integration.

Projects Receiving Focused Attention in the Chinese Community

1. Succinct @SuccinctLabs

Global: 1.73% | Chinese: 5.06%

→ First breakthrough in the Eastern market, with great potential to expand global influence.

1. 0g @0G_labs

Global: 0.97% | Chinese: 4.18%

→ Possesses a strong Chinese community base.

1. Sidekick @Sidekick_Labs

Global: <1% | Chinese: 2.71%

→ Not even in the top 100 globally, but with a passionate following in the Chinese market, sending a significant signal to early developers.

1. Nubit @nubit_org

Global: 0.05% | Chinese: 2.33%

→ Smaller mindshare/adoption in the English market, but forming a true mindshare in the East - possibly due to targeted grassroots community work.

1. Sign @ethsign

Global: 0.05% | Chinese: 1.24%

→ Higher engagement in the Chinese market than globally, with an opportunity to capture both global and Chinese markets.

How Can Projects Improve Regional Mindshare?

1. Target Regional Active Users with Specific Regional Activities

Use @KaitoAI to:

• Identify top Chinese-referencing Twitter users, reply thread users, and accounts interacting with your project (or projects overperforming in the Chinese community)

• Discover emerging influencers/KOLs driving Chinese community conversations and narratives (using our smart follow tool to see who they follow/interact with)

• Redirect incentives to high-signal regional active users - through Kaito Earn (coming soon) or hosting events in our rewards center targeting underperforming communities

• Run custom analyses to get comprehensive lists of these regional active users based on specific keywords/themes

1. Build Regional Ecosystems and Host Offline Events

• Establish region-specific community spaces (Telegram, WeChat, Discord groups, etc.); @monad_xyz does well in localized community meetups

• Recruit community managers and moderators from localized communities

• Host offline events to build influence

1. Learn from Projects Maintaining Balance in Regional Communities (Including English and Chinese)

• Study projects that have built influence in Chinese/English communities over time and their implemented strategies

• Some projects have built influence through numerous offline events and localized communities, while others focus on regional contributors and Chinese-focused community meetings