According to ChainCatcher, a16z crypto released an analysis article titled "Airdrops: How to Bring Home", pointing out that current Web3 project airdrop strategies are overly focused on short-term user growth, neglecting long-term community building and protocol governance objectives. a16z crypto suggests that projects should design airdrops as "long-term incentive tools" by setting lock-up periods, guiding user participation in governance and contribution behaviors, and screening out truly long-term participants, rather than merely attracting "airdrop hunters".
Additionally, a16z crypto emphasized that airdrops should serve as a means to build a loyal community and achieve long-term protocol value, rather than being a purely marketing tool.
