Notcoin, one of the representative Web3 game projects of 2024, has declared the end of the 'Tap-to-Earn' genre. The assessment is that it is now difficult to maintain users' continuous interest with a simple profit-generating mechanism.
At the Token2049 event in Dubai, Notcoin co-founders Sasha and Vladimir Plotvinov, along with Ulianna Salo, the design and product lead of NotGames, shared this perspective in an interview with Cointelegraph.
Vladimir Plotvinov stated, "Web3 game creators are transitioning to a new genre that increases user engagement" and "Tap-to-Earn games can be considered essentially extinct because they are not a sustainable structure."
Notcoin is a representative project that led the messenger-based Web3 game trend, partnering with Tether and experimenting with various user participation mechanisms. However, the industry atmosphere is changing rapidly. The blockchain game market is evolving from a purely reward-centered approach to providing genuine fun and immersion.
This change is interpreted as a strategy to encourage user participation and maintain a long-term game ecosystem. Web3 game platforms are focusing on sustainability and user experience, seeking fundamental transformations across their revenue models and in-game mechanisms.
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