Web3 entrepreneurs, how to seize the African blue ocean market?

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For people living in Africa, Web3 wallets are not just a carrier of money, but also a possibility of moving from the economic periphery to the center.

Written by: Liu Honglin, Zheng Hongde

The Chasm of Financial Inclusion

Living in the second decade of the 21st century, we can transfer money, buy funds, and make payments via mobile phones in seconds, with bank accounts seamlessly integrated into our lives, seemingly taken for granted. High-quality financial tools mean better risk management, expanded capabilities, and wealth appreciation. However, in the vast lands of emerging markets - Africa, Latin America, and South Asia - billions of adults have never owned a bank account. These "emerging" regions often develop later, with scarce financial services, and the massive base of "Unbanked" population is something few people pay attention to.

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For example, Ethiopia, the second most populous country in Africa, saw its local currency, the Birr (ETB), depreciate by 30% in July 2024 after the government relaxed currency controls to seek a $10.7 billion loan from the International Monetary Fund and World Bank. The local currency's instability further drove demand for stablecoins.

Many African enterprises have already accessed stablecoins through platforms like Yellow Card, which helps approximately 30,000 businesses optimize cross-border payments and fund management with transaction costs as low as $0.05, with transaction volumes exceeding $3 billion in 2024. Maurice emphasized: "Stablecoins in Africa are not just financial tools, but a necessity for survival." Stablecoins are continuously empowering businesses, breaking down traditional financial barriers, and supporting Africa's financial modernization.

Xend Finance: DeFi Empowering African Finance

The currency depreciation crisis in Nigeria also inspired Xend Finance's founder, Aronu. Aronu and his mother participated in a credit cooperative in Nigeria, hoping to combat economic hardship through regular deposits and mutual assistance. However, they gradually realized that even with regular savings, they could only watch their money become less valuable, people becoming poorer, and sometimes incurring significant economic losses.

Africa's weak banking system and strong preservation needs gave birth to Xend Finance—a DeFi platform for credit cooperatives. Xend aggregates DeFi lending protocols to provide users with multi-layered interest returns, aiming to enable ordinary people to enjoy DeFi dividends.

Beyond aggregation and lending, Xend's uniqueness lies in bringing DeFi to truly necessary scenarios. Aronu stated: "We provide value for people living in unstable economic environments where assets are not protected." Xend not only offers deposit alternatives for credit cooperative members but also helps low-income groups combat currency depreciation by optimizing returns, compensating for traditional finance's shortcomings.

Through collaborations with giants like Binance, Google, and Polygon, Xend has expanded to Ghana and Kenya. Financial lending services that were once difficult to access are gradually reaching more African regions. The platform plans to attract more non-crypto users to DeFi, targeting savings preservation needs under currency depreciation. It provides alternatives to traditional savings for credit cooperative members and brings hope of economic resilience to Africa's low-income populations.

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In Latin America, the inflation crisis in Brazil and Argentina is driving stablecoin adoption, with platform transaction volumes continuously growing. In South Asia, India and Pakistan are experiencing rapid expansion of small-scale lending projects empowered by DeFi platforms due to financial exclusion and high remittance costs. In Southeast Asia, the Philippines and Vietnam have crypto payment applications like Coins.ph serving over 20 million users, meeting cross-border remittance needs.

* Coins.ph, a cryptocurrency exchange in the Philippines

Web3 blockchain's decentralization, low cost, and high inclusivity are precisely the remedy for emerging markets' financial pain points. From stablecoin trading, DeFi lending to crypto payments and Non-Fungible Token asset creation, Web3 provides diverse entry points to meet savings, investment, and payment needs. In 2024, global Web3 startup financing exceeded $12 billion, with emerging markets accounting for 30%, demonstrating the immense potential of this entrepreneurial blue ocean. Whether it's Jambo's mobile infrastructure, Yellow Card's stablecoin trading, Xend's DeFi empowerment, or Ejara's investment popularization, Web3's multi-scenario applications are reshaping the financial landscape. This vast, underexplored cake is waiting for more innovators to join, and relevant government departments are gradually establishing regulatory frameworks to legally and compliantly promote financial equality.

Mankun Lawyer's Summary

Against the backdrop of a significant global financial inclusivity gap, emerging markets like Africa face challenges such as limited banking services, fragile currencies, and difficult cross-border payments. Web3, with its blockchain decentralized trust mechanism and Web3 wallet convenience, breaks down financial service barriers, bringing hope for financial equality to these regions. African Web3 enterprises represented by Jambo and Yellow Card have achieved remarkable results in cross-border payments, stablecoin trading, and DeFi lending by meeting local financial needs through innovative models. Meanwhile, many African countries are actively exploring regulatory paths, with countries like South Africa, Mauritius, and Nigeria having issued digital asset-related regulations, defining compliance boundaries for Web3 development.

In fact, Africa's Web3 boom is just the tip of the iceberg of emerging market potential. Emerging markets like Latin America, South Asia, and Southeast Asia also have enormous financial needs, undoubtedly representing a blue ocean for Web3 entrepreneurship, full of infinite opportunities.

Many domestic entrepreneurs are eager to seize the opportunity and go overseas. However, Web3 entrepreneurship in emerging markets still emphasizes compliance first. Entrepreneurs need to closely monitor local regulatory dynamics and innovate within the compliance framework to seize opportunities without stepping on landmines and smoothly claim their share of the market.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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