DoubleUp is a blockchain entertainment platform built on the Sui network, innovatively integrating immersive gambling experiences with decentralized finance (DeFi) protocols. As a project pioneering the "GambleFi" paradigm in the Web3 domain, the platform constructs a novel value framework for the digital entertainment economy through the perfect combination of real-time betting systems and on-chain transparent mechanisms. Its unique dual-track participation model retains the instant interactivity of traditional casinos while opening passive income channels through DeFi infrastructure.
The founding team is led by Web3 pioneer HealthyDegen, a former Mysten Labs core developer who embraces the philosophy of "born for the brave" and is committed to bringing the ultimate Las Vegas experience into the decentralized world. From its inception, DoubleUp has established community co-creation, on-chain utility, and creative economy as its three core pillars, aiming to create a "gamified financial ecosystem" where users can earn multiple benefits through participation.
The platform's core architecture includes three innovative modules:
- Decentralized Entertainment Engine
Breaking through traditional model limitations, it offers a diverse entertainment matrix from classic roulette and slot machines to million-dollar prize pools. Its revolutionary innovation lies in deeply embedding "gamification thinking" into the reward distribution mechanism, precisely matching user behavior with ecosystem value through dynamic reward algorithms.
- GambleFi Economic System
Its unique UP token economic model connects entertainment, governance, and financial scenarios: holders can participate in million-dollar monthly competitions, enjoy the Unihouse enhanced yield protocol, and obtain platform governance voting rights. The "surprise token launch" event on May 11, 2025, became an industry benchmark—the UP token quietly went live with a $40 million fully diluted valuation, with market cap soaring to $53 million within 24 hours, perfectly embodying the "unscripted, purely market-driven" GambleFi philosophy. - UniHouse Protocol
This patent-level DeFi engine redefines yield generation mechanisms. By dynamically binding platform revenue, risk reserves, and on-chain liquidity, it creates the first "casino performance-linked yield pool". Users staking assets can simultaneously capture platform transaction fees and risk hedging returns, achieving value symbiosis between active participants and passive holders.
The platform has successfully completed a $4 million seed round, with a post-investment valuation of $40 million. This round was led by Karatage, with top institutions like Mysten Labs and Selini Capital participating. Funds will focus on cross-chain protocol development, innovative product lines such as sports betting, and global compliance layout.
Key data worth noting:
- Community airdrop distributed $100,000 worth of free bets on the first day
- Monthly million-dollar themed events
- Citizen Non-Fungible Token holders enjoy exclusive revenue channels
- Zero KYC threshold enables truly decentralized access
The future roadmap shows that DoubleUp will launch innovative products like Texas Hold'em tournaments and dynamic time-limited prize pool activities, and optimize player experience through an AI risk engine. Its vision is to build the first Web3 entertainment economy that integrates "entertainment value, financial returns, and community governance".
About DoubleUp
As a next-generation decentralized entertainment protocol, DoubleUp is crafted by a team of seasoned blockchain engineers, always adhering to the core value that "crypto economics should be exciting, rewarding, and community-driven". By innovatively combining high-leverage entertainment scenarios with DeFi primitives, it is redefining how users interact with crypto assets.
