Mars Finance News, Bloomberg Senior ETF Analyst Eric Balchunas posted on X platform that whiskey manufacturer Heritage accepts Bitcoin payments and stores profits in the company's treasury, which is a wise strategy. If a company plans to create Bitcoin reserves, it might as well acquire Bitcoin by accepting Bitcoin payments, thereby attracting Bitcoin enthusiasts to purchase its products, thus increasing sales because the company accepts Bitcoin.
Bloomberg analyst: Whiskey maker Heritage's strategy of accepting Bitcoin payments is smart
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