Binance Alpha launches the "king-level project" SOON for the first time. Can the 22 million financing withstand the valuation bubble?

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MarsBit
05-20
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On May 19, 2025, Binance Alpha platform officially announced the listing of SOON token ($SOON) on May 23, becoming the first trading platform to integrate the project. This move not only marks a key breakthrough for the Solana Virtual Machine (SVM) ecosystem in the Layer 2 track but also signifies a new stage of scalable application for modular blockchain technology. As a star project with over $22 million in funding in 2025, SOON attempts to solve performance bottlenecks and cross-chain interoperability issues of public chains like Ethereum through its "decoupled SVM + OP Stack + configurable DA layer" architectural design, with its community-led token distribution mechanism and potential value capture capabilities drawing high market attention. [The rest of the translation follows the same professional and precise approach, maintaining the technical terminology and nuanced language of the original text.]

More worryingly, market sentiment has prematurely discounted technical expectations. SOON mainnet TPS (30,000), while higher than mainstream Rollups, relies on the Celestia DA layer that has not yet undergone large-scale stress testing, and actual performance may be discounted by 30%-50%. Once the mainnet goes live and encounters downtime or security incidents, the supporting logic of FDV will quickly collapse.

III. Worsening Competitive Landscape: Shortened Window of Technical First-Mover Advantage

SOON's core narrative - decoupling SVM and modular architecture - is facing direct challenges from projects like Eclipse and Movement. Eclipse has secured $50 million in financing led by Polychain Capital and announced a universal Rollup based on SVM on Solana, with developer tool compatibility and ecosystem resource integration capabilities superior to SOON. Additionally, the cost advantage of Celestia's native DA layer (60% lower than SOON) further weakens the persuasiveness of its modular story.

In terms of market share, SOON's testnet has only attracted over 80 DApps to migrate, while Arbitrum and zkSync have over 3,000 developers during the same period. The lagging nature of ecosystem cold start may cause it to become a "technical laboratory" rather than an actual application layer.

IV. Investment Advice: Risk Avoidance in a High Volatility Cycle

In summary, SOON token will enter a concentrated risk release period in May-August 2025:

  • Short-term (1-3 months): Liquidity premium during Binance Alpha's initial listing may drive the price up to $0.4-0.5, but as the first round of Non-Fungible Token unlocking approaches in August, market panic may trigger a pullback, with support level looking at $0.22.
  • Medium-term (6-12 months): Team and institutional token unlocking in Q1 2026 may create a second selling pressure. If TVL does not break through $200 million during the same period, the FDV/TVL ratio will regress to the industry average, and the token price may halve to the $0.1-0.15 range.
  • Long-term (over 1 year): As the modular track competition intensifies, if SOON fails to achieve a breakthrough in cross-chain interoperability, the token may become a mere "governance tool", losing its value capture ability.

For investors with low risk appetite, it is recommended to wait and observe the on-chain data 3 months after mainnet launch (TVL, cross-chain asset scale, developer activity), and then strategically deploy after technical verification and token supply-demand rebalancing.

Conclusion: Valuation Trap Under Innovative Narrative

While SOON's modular vision aligns with industry evolution trends, its token model design and market competitive landscape have not yet formed a safety margin. When the technological halo fades, the resonance of unlocking selling pressure and valuation bubbles may trigger a Davis double kill. At this stage of the Layer2 war entering the "application landing" decisive phase, investors should focus more on the ecosystem's real value creation, rather than the involution game of technical parameters.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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