On May 20, 2025, the global leading blockchain ecosystem and cryptocurrency trading platformBinanceannounced that its one-stop Web3 wallet - Binance Wallet - had a single-day transaction volume exceeding $5 billion, occupying 95.3% market share among the 12 mainstream wallets tracked by dune analytics, creating a new milestone.
Data source: dune analytics (data provided bylz_web3)
Growth Driver: Early Access Opportunities Provided by Binance Alpha
The key driving force behind this transaction volume surge comes from Binance Alpha - an early project discovery platform integrated into Binance Wallet and Binance Trading Platform. Through the Alpha platform, users can access potential Web3 projects before their widespread launch and participate in exclusive TGE and airdrop activities, enjoying significant profit potential.
Pre-launch Project Discovery and Token Acquisition:Although there is no guarantee of final project listing, since its launch in December 2024, Binance Alpha has recommended 18 tokens subsequently listed on Binance Spot Trading Platform, accounting for 43% of new listed tokens during the same period, gradually demonstrating its value as a project discovery platform.
Binance Wallet Exclusive TGE:Many projects choose to exclusively host TGE on Binance Alpha due to the platform's powerful liquidity and user engagement. Since 2025, the Alpha platform has launched 15 TGEs, with participating users purchasing tokens at prices far below market rates, with an average purchase price of only 1/8 of the first-day closing price.
Alpha Platform Airdrop Rewards:Binance Alpha also continuously rewards active users through airdrops. Since May 2025, Alpha has distributed 8 rounds of token airdrops, with users receiving rewards averaging approximately $1,076 based on the first-day closing price.
User Experience-Focused Innovation:Winson Liu, Global Head of Binance Wallet, stated: "The rise of Binance Wallet represents not just transaction volume growth, but a transformation in user interaction in the Web3 era. With Binance Alpha now covering Binance Wallet and Trading Platform, we are redefining how users discover early projects and obtain real rewards, setting a new standard for Web3 user participation."
Alpha Points Mechanism: Promoting Fair Access and Incentives
With the continued popularity of Alpha platform TGEs, Binance introduced a new points mechanism - Binance Alpha Points (Alpha Points) to ensure fairer participation and reward genuine user engagement. This system calculates points based on users' Alpha token purchase records, trading volume, and asset holdings across Binance Wallet and Trading Platform.
Alpha Points are calculated on a rolling 15-day cycle and serve as a qualification threshold for TGE and airdrop activities. Starting May 2025, Binance upgraded this mechanism by introducing a points "consumption" mechanism, where users will consume Alpha Points when confirming TGE participation, transforming them from passive scores to active credentials.
Winson Liu stated: "As user demand for early access, exclusive TGEs, and airdrops continues to grow, Alpha Points ensure participation fairness and transparency. By rewarding genuine participants, we provide a fairer path to high-demand projects while supporting Alpha platform expansion and attracting more quality Web3 projects."
The Alpha Points mechanism produced significant effects immediately upon launch. On the day of its April 25, 2025 launch, Binance Wallet active trading users jumped from 44,967 to 71,228, an increase of over 58%, which according to dune data, is the highest among all mainstream cryptocurrency wallets; the same day's trading volume rose from $48.46 million to $118 million, an increase of over two times, fully demonstrating users' strong participation enthusiasm and laying a solid foundation for subsequent Alpha ecosystem expansion.
Binance will continue to expand the Alpha ecosystem, collaborate with top Web3 projects, optimize incentive mechanisms, enhance user participation, and increase participant rewards. In the future, Binance Alpha activities, Binance feature upgrades, and community-driven initiatives will continue to provide users with richer access, more substantial rewards, and more practical functions.
*As of now, approximately 10% of Alpha platform recommended projects have been listed on Binance Exchange.
To view complete rules, please visitBinance Alpha Points FAQ.
