According to the official announcement, PANews reported on May 21st that Astar Network, a multi-chain Web3 infrastructure in Japan, announced strategic investment from Animoca Brands, with the specific amount undisclosed. Both parties will focus on promoting Japanese and Asian entertainment IPs on-chain and collaboratively develop a scalable blockchain entertainment ecosystem for consumers. The first landing project of this cooperation is the Anime ID identity system based on Moca Network, which will be deployed on Astar's subnet Soneium, enabling seamless migration of Web2 users to Web3. Another key project, Anime Art Fest, will expand the coverage of on-chain entertainment IPs. Astar's native token ASTR will serve as a unified circulation and incentive tool within the ecosystem, supporting developer funds and user incentives. Animoca Brands stated that they value Astar's hub position for on-chain Asian entertainment IPs, and both parties are discussing the establishment of a specialized fund focusing on IPs and entertainment, which has already attracted institutional investor attention.
