Over the past two years, the Non-Fungible Token market has undergone a dramatic transformation from heated explosion to calm differentiation. As users become more rational and project quality continues to improve, "how to tell your own story" has become an unavoidable challenge for every Non-Fungible Token project.
Whether you are an independent creator launching your first art series or a project backed by top venture capital, a professional, credible, and structurally clear press release is the first bridge connecting media, investors, and community.
Major trading platforms like OpenSea, Magic Eden, and media outlets such as NFT Now, Decrypt are closely monitoring new project developments. However, projects that gain their attention often share a common trait — they understand how to control the communication rhythm through press releases, create narrative heat, and maximize exposure during the window period.
This guide will break down: what structures, content, and strategies an excellent Non-Fungible Token press release should have, as well as which "project homogenization" pitfalls to avoid. It will help you firmly capture the attention of media and market within a 10-second reading window.
ChainPeak.ProWeb3 Marketing Resource Procurement Platform - Possessing over 10,000+ globally verified Web3 news media distribution resources, click to conduct global PR.
Why Do Non-Fungible Token Projects Need Press Releases?
As the Non-Fungible Token market trends towards segmentation and high-end development, merely "Mint launching" or "airdrop preheating" is no longer sufficient to support communication volume. Today's Non-Fungible Token projects require more refined, media-friendly, and technically compliant external expressions — which is precisely where press releases come into play.
According to Chainalysis data, the global Non-Fungible Token market's total transaction volume in 2024 is $14 billion, with approximately 62% of transactions occurring within 72 hours of major platform (such as Blur, Magic Eden, OpenSea) listing. Press release publication plays a decisive role in attracting user and institutional attention during this critical window period.
