Kaito's New Incubated Attention Economy Project, Is LOUD an Experiment?
LOUD is an attention economy project incubated by Kaito, and the author believes this might be the purest form of quantifying attention economy. How so? In fact, LOUD is driving KOL marketing for a "token with no intrinsic value," and in this experiment, only the top contributors who generate the most heat can receive massive rewards. It tests how content creators can create buzz for the project and monetize attention, regardless of the token's fundamentals.
(Missed Noise, You Shouldn't Miss Loud! What is the Origin of the New Attention Economy Project Incubated by Kaito?)
LOUD uses the Yapper system from KaitoAI to quantify attention contributions. The system evaluates their "attention value" based on their speaking frequency, influence (Smart Followers), and content quality. Notably, LOUD's market share on the parent platform Kaito Yapper has exceeded 69%.
Analyzing LOUD Mechanism, Content Creators Earning 100,000 Dollars in a Week?
$LOUD itself has no token utility, but the project will create a liquidity pool on Meteora with a transaction fee as high as 4%. Every week, the system will distribute 72% of the transaction fees to the top 25 Yappers based on their performance. Maple from Folius Ventures has analyzed that daily trading volume is typically 15%~300% of FDV (Fully Diluted Valuation). Assuming a maintained FDV of 25 million dollars in a week with a 50% trading volume, 2.5 million dollars would be distributed to the top 25, averaging 100,000 dollars per person, which is very attractive.
It's worth noting that LOUD's rewards are not directly issued in $LOUD tokens, but in $SOL, which avoids Yappers immediately selling $LOUD tokens and reduces the impact on token price. Additionally, since everyone wants to be in the top 25, content creators in the lower ranks will work hard to create content to enter the leading group, thus generating influence beyond 25 content creators.
Why Does LOUD Separate Tokens from Yapper?
The $LOUD mechanism separates Yappers from token holders, allowing Yappers to focus solely on creating content without needing to hold $LOUD tokens. This is an "emotional isolation" incentive mechanism where Yappers don't need to worry about token price fluctuations and can focus on attracting attention.
If we break down the mechanism into accumulating revenue and distributing revenue, accumulating revenue tests how Yappers can "drive sales" and convert heat into trading volume, while distributing revenue tests who generates the most buzz for LOUD. In other words, those who create trading volume may not be the same group who receives the money.
Besides LOUD Yappers, Kaito's stakers can also receive 18% of the transaction fees.
Analyzing LOUD Mechanism: Attention Economy's (3,3) Game
The issuance of $LOUD is expected to attract many users, especially the top 25 Yappers who will actively promote the token, driving price appreciation and viral spread. The explosive growth of transaction fees further strengthens Yappers' income, thereby motivating them to continue speaking. Although the initial flywheel effect is strong, the mechanism also faces challenges. For example, when new buying pressure is exhausted, token price falls, and transaction fees decrease, the ecosystem may gradually become dormant.
This mechanism can be viewed as a (3,3) game, and the participants' game may have three possible outcomes:
- Everyone Remains Silent (0,0): No one speaks, attention stagnates, and value cannot be generated. This is the truth of how most communities ultimately sink.
- Behavioral Lock-in (1,1): Some people participate seriously, while others are only interested in arbitrage and "wool-pulling" (short-term profits). Although arbitrageurs may profit short-term, increased trust costs and system signal distortion ultimately lead to bad money driving out good. This is the common fate of countless "token issuance → airdrop → zero".
- Incentive Coordination (3,3): Everyone spontaneously participates, creates, and spreads, and attention begins to form a network effect. More content brings stronger dissemination, thereby enhancing Mindshare, with each participant gaining feedback and value. This is a true win-win situation. $LOUD's goal is to drive from (1,1) to (3,3), transforming from single-point attention to a mature collaborative Mindshare market.
Valued at Only $150,000, Single Number Income Estimated to Exceed $4,000
The author believes InfoFi's essence is seemingly to C, but actually to B. Content creation is for consumers to see, but the core is generating traffic (or yap form) for project parties, as they are the ones truly paying creators. Many KOLs are criticizing Kaito and Loud, but they are the smartest. Because criticizing project parties also earns points, and dissent draws attention - as they say, being "black-famous" is still being famous.
$LOUD token economics, total supply of 1 billion tokens:
- 45% pre-sale.
- 45% initial liquidity.
- 10% community and market makers.
Expected to raise 400 $SOL, which means 45% share is approximately equivalent to $68,000. In other words, selling 45% share at a $150,000 valuation.
Comparing with $VIRTUAL, the mother coin market value is $2.2 billion, with $VIRGEN reaching a high of $28 million, about 1% of the mother coin. $KAITO's mother coin market value is $2.1B, and a $LOUD market value of $20 million should not be difficult. If $LOUD's market value is $20 million, investing 0.2 $SOL (about $34) could become $4,533, a 133x increase.
Pre-sale on Saturday Night! Has the InfoFi Track Just Started to Gain Momentum?
Pre-sale in two phases:
- Guaranteed Quota: 0.2 $SOL quota, participation condition is being among the first 1,000 on Loud, can be checked on the official website, first pre-sale phase lasting 2 hours.
- First Come, First Served: 0.2 $SOL quota, participation condition is having 10+ Smart Followers on Yapper and binding Solana wallet, with the official estimating 120,000 eligible addresses.
Pre-sale time: May 31st, Saturday, UTC+8 22:00, on HoloworldAI's HoloLaunch.
(Cookie.fun's first collaboration with MakerDAO's DeFi protocol Spark, analyzing why "talking" is more cost-effective)
Although snapshots have ended, the InfoFi battlefield has welcomed competition from Kaito, Cookie, and BubbleMap. To suppress Cookie's first project Spark, Kaito launched Loud. With competition intensifying, the InfoFi track may still offer more wealth opportunities. Those wanting to cultivate a Kaito account can refer to previous strategies.
(From zero to Yapper! Three major KOLs share Yap scoring secrets without reservation, making it accessible to self-media novices)
Risk Warning
Cryptocurrency investment carries high risk, with prices potentially fluctuating dramatically, and you may lose all principal. Please carefully assess the risks.
