InfoFi Gold Digging Guide: In addition to Kaito, what other Alpha gameplays are there?

Original author: Viee, Biteye core contributor

Recently, the InfoFi concept has been rising rapidly. Kaito's Leaderboard has allowed early participants to earn big, and the second-tier project Cookie.fun's token price soared after launching the Snaps feature.

When KOLs and whales have already started "mining gold" in the InfoFi track, are you still confused: What exactly is this InfoFi? It trades neither BTC nor ETH, but rather intangible "attention", "reputation", and even the "probability of an event occurring" - is this reliable? More importantly, as a retail investor, how can you get a piece of the pie? This article will deeply deconstruct the core of InfoFi and provide a reference guide for retail investors to grasp the next Alpha gold mine.

I. InfoFi Deconstruction: When "Information" Itself Becomes Tradable Gold

1.1 What is InfoFi?

Simply put, the core idea of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price-based information - such as a project's market attention, Twitter account reputation, the probability of a proposal passing, or even the activity level of a narrative - into tradable and priceable financial assets. It can serve as both a novel speculative tool, allowing market participants to bet on "information" itself, and as a powerful Alpha information mining engine, helping investors discover early signals in complex information.

2.6 @noise_xyz

Introduction: Noise is a "mindshare" trading protocol that allows users to speculate on project attention trends rather than tokens themselves, supporting up to 5x leverage and pricing based on real-time data streams from third-party oracles like Kaito. Noise went live on the MegaETH testnet in March 2025, with a long-term goal of popularizing attention trading in mainstream markets.

Participation Method: After obtaining an invitation, users can trade mindshare for various crypto projects on the Noise platform, speculating on market attention and discussion trends. As of now, Noise has not announced any point or airdrop incentive measures.

Link: https://app.noise.xyz/pages/discover

2.7 @wallchain_xyz

Introduction: Wallchain is a Web3 AttentionFi ecosystem aimed at measuring and rewarding the genuine impact of crypto content. It assesses user influence through X Score and rewards high-quality content and effective interactions with Quacks, comprehensively evaluating users' content dissemination and interaction quality on social platforms.

Participation Method: Connect Twitter account, publish valuable crypto-related content (such as market analysis, project tutorials, trend predictions), add specific tags or mention the official account @wallchain_xyz. When content receives likes or retweets, users can earn Quacks points, and their X Score will correspondingly increase.

Link: https://app.wallchain.xyz/auth

2.8 @MirraTerminal

Introduction: MirraAI's core goal is to achieve precise screening of high-quality Web3 content, dedicated to building an open, fair, and efficient AI ecosystem through community-driven data training and verification. By relying on real-time contributions from Web3 users, it ensures data source diversity, and participants can receive NLP points or tokens as rewards for contributing quality content.

Participation Method: Connect personal Twitter account and follow MirraAI's official and bot accounts. Personal point status (including creation points, scout points, recommendation points) can be viewed on the Profile page.

· Content Creation: After users publish quality content, if discovered by other "scouts" who mention (@) the official Twitter, and the content is AI-approved, both the creator and scout will receive points.

· Content Scouting: Users actively discover high-quality content created by others and submit "scout" reports by mentioning (@) the official Twitter. If the content is AI-approved, both the scout and original content creator can earn points. To prevent point farming, each person can submit up to 5 scout contents per day.

Link: https://mirraai.xyz/

2.9 @GiveRep

Introduction: GiveRep is a SocialFi protocol on the Sui blockchain that converts Twitter social interactions (such as tweets, likes, retweets) into on-chain reputation assets $REP. Its core Identity function builds on-chain reputation by tracking user behavior on Twitter, with a Trophy Score metric calculated comprehensively based on tweet views, likes, retweets, and comments. Users can obtain Reputation Points and specific rewards by tagging @giverep in tweets or participating in various project loyalty programs.

Participation Method: 1. Comment Interaction: Mention @GiveRep when commenting on SUI ecosystem content (1 point per comment, daily limit 10 points, original tweet limited to 2 tags). 2. Original Content: Publish high-quality tweets or Twitter threads on X, noting @GiveRep at the end (scored based on interaction). 3. Loyalty Projects: Join loyalty project list, publish tweets about specified projects like Ika (tag their official account, no need for @GiveRep), scored by views.

Link: https://giverep.com/

2.10 @xhunt_ai

Introduction: XHunt is an AI-driven InfoFi platform helping users better discover valuable KOLs and project teams. Users can view comprehensive and specialized influence rankings of KOLs and project teams, project funding situations, token mentions, price fluctuations, and KOL MBTI analysis. Users can also score project teams and KOLs and create various tags, similar to a Web3 review platform. Recently, XHunt upgraded with new features including trend analysis for popular tickers and Twitter discussion summaries for hot projects, including positive and negative perspectives.

Participation Method: Publish reviews of project teams and KOLs to earn points and token rewards (B2 reward activity coming soon)

Link: https://www.xhunt.ai/zh-CN

2.11 @QuoteChain_AI

Introduction: QuoteChain rewards quality content creators through a "content mining" model. After users publish content on social platforms, AI evaluates it, and if the content is high-quality, users receive native token $QT rewards, distributed every 10 minutes like a blockchain block generation. The project is supported by renowned market maker Wintermute but has relatively high participation thresholds, requiring users to have a blue-verified Twitter account with over 50 followers and an account registered for at least 90 days.

Participation Method: To participate in QuoteChain, meet blue verification, over 50 followers, and account registration over 90 days. Provide creative replies under QuoteChain's official Twitter posts. If your reply becomes one of the most popular, it may be quoted by the official Twitter and earn $QT token rewards. Users can check their ranking on the platform's leaderboard and view accumulated $QT tokens on their personal Dashboard.

Link: https://www.quotechain.ai/

2.12 @DexCheck_io

Introduction: REP is a content creation incentive platform launched by data analysis tool DexCheck, aimed at helping project teams precisely locate and reward their true community supporters. The platform has low participation barriers, with content creation divided into "meaningful content" and "promotional content". Users need to balance these proportions to achieve higher scores. Project teams can submit projects for exposure, with approval not only requiring official review but critically depending on the staking vote of $DCK governance token holders, thus giving $DCK actual governance value.

Participation Method: Published content must be original and closely related to the promoted project, explicitly mentioning the project's token name (e.g., $TOKEN), otherwise the content cannot be effectively identified for rewards. Rewards will be calculated and distributed based on weekly or monthly leaderboard rankings.

Link: https://reps.dexcheck.ai/

In conclusion, the most direct and authoritative way to understand an InfoFi project is to study the project's white paper and documentation, carefully reading the project's understanding of InfoFi, product mechanisms, technical architecture, and token economic model.

V. The Impact of InfoFi on the Industry and Its Future Direction

How will InfoFi influence the crypto industry? Here are some analyses from KOLs/institutions from different perspectives.

@CryptoPainter_X believes that Kaito, as the leader in the InfoFi track, is achieving screen-dominating marketing with extremely high cost-effectiveness, building a new business model of a "traffic capital platform", where KOLs are almost like "workers" and platform token stakers are like "shareholders". On one hand, it can ensure continuous platform profitability and create token demand, but it also raises deep concerns about excessive concentration of influence and market manipulation. https://x.com/CryptoPainter_X/status/1924997064590819545

@BroLeonAus thinks that InfoFi projects (like Kaito) are not perfect, such as the controversial Yap ranking that might dilute value through scoring, but it still represents a promising SocialFi practice. Its industry impact is: providing a "visibility" entry and value loop for mid-tier creators; if it can realize the vision of "social behavior = currency", it will be a milestone progress in the InfoFi field. https://x.com/BroLeonAus/status/1917395528150835255

@starzqeth believes Kaito turns creators into "algorithm riders", empowering the platform through a new Mindshare metric, but the homogeneous content and "professional miners" it generates make it difficult to convert long-term value for project parties. Therefore, the industry should learn from its model but more importantly root interests in real communities, rather than simply amplifying volume. https://x.com/starzqeth/status/1928315214237421850

@ZKSgu summarized Kaito's algorithm rules and pointed out that despite the system's uncertainty, it breaks the existing KOL landscape and indeed provides a valuable opportunity for newcomers without an influence base to be seen and compete with industry leaders. This is its positive side. https://x.com/ZKSgu/status/1887923371800936924

@DWFVentures believes InfoFi has huge potential. However, it's necessary to be cautious that market share assessment cannot be based solely on "attention share"; meanwhile, incentive-driven content creation might generate a large amount of low-quality content, diluting truly valuable high-quality content. https://x.com/DWFVentures/status/1929463158898671997

@Bruce1_1 thinks that although InfoFi seems bustling, it has also caused serious information entropy, making content serve algorithms rather than users. Since platform algorithms cannot effectively identify content quality and only reward quantifiable data like posting and interaction, it has spawned numerous "black hat SEO"-style scoring behaviors. This not only drowns out truly high-quality, in-depth content but also allows the public opinion arena to be dominated by "water armies", and creators should be wary of becoming "traffic feed" for platform algorithms. https://x.com/Bruce1_1/status/1927736276125643138

So where will InfoFi go in the future?

Current InfoFi mainly focuses on market attention and influence trading (Kaito AI, Cookie.fun, Noise.xyz, etc.), on-chain reputation (Ethos Network, etc.), and in the future, InfoFi might generate stronger synergy with other tracks:

• InfoFi + DeFi: For example, Ethos Network's on-chain reputation score might directly serve as a credit reference for DeFi lending, with high-quality reputation potentially obtaining better lending rates or lower collateral ratios. Additionally, DeFi quantitative strategies can use real-time sentiment indices, heat trends, and prediction probabilities from InfoFi platforms as important trading signal inputs.

• InfoFi + SocialFi: Creators' Social Token value can be more fairly market-priced through InfoFi platforms based on their attention, influence, and content quality.

• InfoFi + AI: AI Agents can enter the InfoFi market as participants for information arbitrage and risk hedging.

For retail investors, understanding the essence of InfoFi, learning to use tools, and avoiding risks are key to becoming a smart "information gold digger" and discovering one's own Alpha.