YouTube has long been the mainstream promotion channel for Web3 projects. Compared to text-based social media, video content can better explain project stages, clarify complex concepts, and significantly enhance user trust.
In 2025, the trend will be more apparent: local YouTubers in Japan, India, Indonesia, Vietnam, and other regions are rising rapidly "Followin specific growth data". Classic channels in Europe and the United States continue to maintain high-frequency timelines and recommended resources. Global demand for practical videos and collaborative KOLs is increasing, with video explanations, tutorials, entertainment, and news commentary becoming the four most popular types.
Market Analysis: YouTube Has Become the Primary Analysis Platform for Web3
In recent years, YouTube has been the first choice for users to learn about Web3 projects. According to Google's data, Google is the first search platform, and YouTube is the second, belonging to the video application group of the primary search platform.
In the crypto community, many users prefer to understand market rules, event entries, contracts, and demonstration tutorials through videos, making YouTube the heart module for cross-regional application breakthroughs.
Important data indicates:
- Globally, there are over 10,000+ Web3-related YouTube channels
- Southeast Asia: YouTube application penetration rate reaches 85%+, with India, Vietnam, and Indonesia growing the fastest
- Europe and America: Mainstream market users prefer YouTube to learn about online projects or DeFi tutorials
- Chinese Region: Chinese YouTube channels have over 10 million recognition, with a total comment volume exceeding 40 million+
Video Content Trend: From "Ad Posting" to "Content Engagement"
After analyzing classic YouTuber operations:
- More and more focused type explanation and tutorial videos are becoming mainstream. It's no longer simple AMAs or project news broadcasts, but KOLs explaining project models through self-understanding, effectively helping users deeply comprehend.
- Collaboration has shifted from pure recommendations to "collaborative creation", typically including specific duration, examples, practical processes, and evaluations.
- Video distribution centers on YouTube but synchronizes with communities like Telegram, Twitter(X), and Discord, achieving rapid spread and comment feedback.
Practical Advice: How Web3 Projects Can Reasonably Utilize YouTube
- Selection focuses on three dimensions: actual comment sharing volume (not channel self-promotion data), whether video format is standardized, whether comments have substantive vocabulary and reactions.
- Placement structure can adopt "internal arrangement": 1-2 top-tier KOLs for creative sharing, 2-3 mid-tier KOLs for teaching/explanation sharing, around 5 small channels for community practical mobilization.
- Distribution time is best within the first 7-10 days, which can be combined with AMAs or community promotion.
Conclusion
Compared to the easily distorted Twitter and dispersed Telegram, YouTube provides a more stable platform foundation for Web3 projects. For projects needing barrier-free content explanation, large-scale education, and user connection establishment, YouTube has become an irreplaceable tool.
You might also need these resources:
View influencer list: https://chainpeak.pro/
Official Twitter: https://twitter.com/chainpeak
Global KOL Resource Group: https://t.me/globalcryptokol
Global Mod Resource Group: https://t.me/web3modglobal
