In 2025, China remains a strategic hub for global Web3 projects. According to the PANews report, by the second quarter of 2025, China has over 15 million active crypto users, more than 40,000 Chinese X (Twitter) accounts, and steadily growing YouTube channels. Leading blockchain projects like Arbitrum, Sui, and LayerZero have prioritized the Chinese market, highlighting its significance.

However, many Western projects frequently make mistakes when entering China. Based on ChainPeak's extensive experience in helping global projects succeed in China, this article summarizes three easily overlooked errors and provides practical strategies to efficiently expand your market.

❌ Mistake 1: Directly Translating Content with English Thinking, Ignoring Local Expression Habits

Many Western projects post machine-translated English content on Chinese social platforms (such as X, Telegram), lacking natural expression in the Chinese context. Such content often appears stiff and fails to resonate, resulting in low user engagement.

📌 Solution: Collaborate with local content creators to craft content that aligns with Chinese language and cultural habits. Leverage Chinese KOLs (Key Opinion Leaders) to create locally-styled content, such as memes or educational graphics. For example, Sui's early success in the Chinese community was largely due to viral memes and easily understandable posts.

❌ Mistake 2: Wasting Budget on Wrong KOLs or Media Channels

Some projects invest thousands of dollars in seemingly "popular" Chinese KOLs or media with little interaction effect. Many accounts with hundreds of thousands of followers have inflated data, with virtually zero conversion.

📌 Solution: Don't just look at follower count; prioritize content quality, audience profile, and genuine interaction rates. ChainPeak recommends balancing top-tier and mid-tier KOLs, combined with credible Chinese media (such as Chain Bu Tou, ForesightNews) for endorsement, enhancing trust and effectiveness.

❌ Mistake 3: Pursuing Short-Term Hype, Neglecting Long-Term Community Relationships

Many projects concentrate promotion during airdrops or launches and then disappear, causing the community to quickly cool down. Chinese users highly value continuous communication and active community participation; lack of long-term investment weakens trust.

📌 Solution: Establish Chinese Telegram groups and Discord channels early, regularly host AMAs, task incentives, and Chinese content updates to keep users active. For instance, Arbitrum successfully built strong user loyalty through continuous Chinese AMAs and interactive task mechanisms.

Summary

The Chinese market has enormous potential, but success requires localized strategies. Excellent projects transform exposure into long-term loyalty by integrating local culture, following Chinese media trends, and establishing genuine user interactions.

📌 If you're a Western project wanting to establish influence in the Chinese market and avoid common pitfalls, immediately check our detailed guide or contact ChainPeak for personalized support.

👉 Read Full Guide → https://chainpeak.pro/zh/blog/3-mistakes-projects-entering-china

Frequently Asked Questions

Q1: How to determine if a Chinese KOL or media is worth collaborating with?

A: Focus on audience authenticity (avoid fake followers), content quality, past collaboration cases, and industry reputation. Prioritize influencers or professional media with impact on Weibo, Bilibili, or WeChat, such as Chain Bu Tou or PANews.

Q2: What advantages does collaborating with Chinese KOLs through ChainPeak offer?

A: As a professional institution, we significantly reduce costs through bulk negotiation. Long-term cooperation enjoys customized packages and annual discounts, saving over 30% of expenses.

Q3: How to use YouTube and X (Twitter) in combination?

A: YouTube is suitable for in-depth educational or product showcase content, while X is ideal for real-time updates and traffic guidance, combining to form an efficient promotion funnel.

More Resources:

• Quality KOL List: https://chainpeak.pro/
• Official X Account: https://twitter.com/chainpeak
• Global KOL Resource Group: https://t.me/globalcryptokol
• Global Mod Resource Group: https://t.me/web3modglobal