YC and Linear's CEO Recorded a Video Discussing How Startups Can Build Iconic Brand Design Linear's Website and Product Design Have Been Widely Recognized as a Benchmark and Were Once Heavily Imitated Recommended for Product Managers, Startup Founders, and Designers to Watch Below Are Some Key Points Summarized from the Video:

Product Website Review by Famous Commentators: : Unique visual style, but homepage information lacks clarity, making it difficult for users to quickly understand the product's purpose and target audience. Suggestion: Make the copy more specific, highlight target users and typical use cases, and reduce distracting animations. : Targeting enterprise customers, with a concise homepage design, but low conversion rate. Karri noted that enterprise customers are not accustomed to converting directly on websites. Suggestion: Add a "trial" entry and acquire customers through offline sales and events. : Strong brand personality with unique illustrations and font style, leaving a deep impression. Suggestion: Add product introduction and call-to-action (such as joining an email list), and consider how to align brand tone with product packaging. : Targeting professional users, with professional but slightly obscure copy. Suggestion: More clearly differentiate between open-source and commercial products, highlight unique advantages, optimize titles and color schemes to avoid user confusion.

General suggestions for brand and website design: Different stages and audiences should have different communication methods. The "elevator words" for investors and users should be distinguished. The homepage only needs to convey the most core information, and the detailed content can be placed on the inner pages. The visual style and font selection should match the brand tone and target users. Appropriate use of social proof (such as customer cases, GitHub stars) to enhance trust. Collect user feedback in a timely manner and continuously optimize the website and brand expression.