$ZORA surged nearly 10-fold over 20 consecutive days, reaching a historical high on August 12th, with a 24-hour increase approaching 50% and circulating market value nearing $480 million. This might be due to Binance listing perpetual contracts or the user momentum and trading volume after Base App integration. The strong upward trend and Coinbase's active promotion even led community members to jokingly claim it was "co-opted" as an official token.
Regardless of the driving factors, this rise, coupled with the previous debate between Base and Solana founders, once again pushed the "content/creator token" into the spotlight. What does it actually do? What opportunities can we find in its ecosystem?
Zora's new paradigm involves each creator having 1 Creator Coin (total supply 1 billion, with 50% linearly allocated to creators over five years); each post is also a "content token" paired with the creator's token and $ZORA. To reduce the three-stage exchange friction from USDC to content token, Zora introduced 0x aggregation routing solutions to improve liquidity access efficiency. Creators earn 1% transaction fees, establishing direct incentives for continuous creation.
This model differs from platforms like Pumpfun, which meticulously build up a narrative to attract attention. Zora's approach is to "increase quantity first," making token issuance feel less burdensome. Posting creates a token, and each "post/token" is paired with the creator's token, gradually increasing the "content's value" across the account. This has led to over 200,000 tokens issued in a short time, with trading pairs dramatically increasing Zora's adoption rate.
Over the past month, with the new Base App release, Zora, Farcaster, and Noice have been integrated. Zora handles "turning content into tradable assets" (Creator Coin / Post Coin), while Noice manages "social distribution and tipping" (USDC/multi-currency tips, direct payments within the timeline), forming a closed loop of "creation-distribution-monetization" in the same user interface.
After integrating Zora, Base App allows creators to mint, trade, and receive payments without switching platforms. Noice announced integration with Zora on July 27th, providing a lightweight monetization mechanism of "one like, one tip". The combined effect compresses the previously scattered workflow into a single entry, improving conversion and retention rates.
One aspect is the growth of distribution channels, another is the improvement of the creator ecosystem. Zora and Base are actively recruiting artists and content creators from outside the circle. SamandColby's COO, Kong Pham, revealed that some high-follower Web2 content creators are about to enter Zora and Farcaster.
These actions have significantly increased Zora's media mindshare (1456%). In an era where "attention" is "opportunity", Zora seems to have found a growth method beyond "pumping" - effortless earning (evident in the flood of posts about Base ecosystem creators earning money by posting on X).
Additionally, Zora's influence distribution channels are diverse, with multiple platforms integrating Zora's content token dashboard or indicators, including Indexy's top 20 influential tokens/creators, Zoracle, Matcha, Zora Terminal, TBD, and more. Loudio's founder Slayed also announced plans to create a Zora index fund and a DAO to increase distribution channels for collaborative creators.
Theoretically, this is not the first "collaboration" between the two fields, but some community members believe that Onlyfans' successful business logic could serve as a cautionary tale for content platforms like Zora, and this collaboration logic seems to be a "prototype" for other related projects or creators to enter Zora.
Faketaxi reached a maximum market value of $12.5 million, with a current market value of $7.36 million, a 24-hour trading volume of $148,300, and 1,184 holders.
Visualize Value
Visualize Value is a content and education platform operated by Jack Butcher, the founder of the well-known art Non-Fungible Token projects Opepen and Checks VV. It essentially serves as a platform for his personal artistic thinking, teaching people how to communicate ideas through graphics with extremely minimalist and insightful text and images. It is used to elaborate on mental models, philosophical concepts, efficiency tools, and other abstract concepts.
Visualize Value reached a maximum market value of $16 million, with a current market value of $5.03 million, a 24-hour trading volume of $30,000, and 2,073 holders.
11AM
It is a live program driven by Seed Club, hosted by @thattallguy and @joshcrnls. The name "11AM" refers to the show that airs at 11 am ET Monday through Friday. The program emphasizes "Early to narratives. Earlier to founders. Front‑run the future.", meaning they are eager to access new creators and concepts before trends form. The show often invites industry experts, founders, and developers to discuss current Web3 and creator economy trends, typically covering topics such as Web3 creator economy, meme coins, creator coins, decentralized social media, and on-chain communities.
11AM reached a maximum market value of $2.2 million, with a current market value of $1.83 million, but low on-chain liquidity, with only 317 holders.
Whether driven by capital or product, Zora's recent surge reflects a single trend: content is becoming the core entry point for on-chain liquidity. From Zora's initiation to creator tokens and tokens created by creators, the interlocking "layered disk" and the circulation certificate integrating creation, distribution, and monetization have changed Zora's valuation and narrative in the market.
From zxbt's algorithmic aesthetics to FakeTaxi's adult entertainment experiment, and then to the social content expansion of Visualize Value and 11AM, these projects are not only a microcosm of the Zora ecosystem but also a potential future blueprint for the Web3 content economy. The next thing to be amplified may not be the market performance of a single token, but the comprehensive outbreak of the creator economy on the chain.
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