When people talk about the protagonists of the crypto world, they always think of geeks in Silicon Valley, capital on Wall Street, investment institutions in Singapore and Hong Kong, and developers in mainland China, but few people turn their attention to Malaysian Chinese.
They didn’t appear on the cover of Fortune like SBF, nor were they labeled as the “richest Chinese” like CZ.
They rarely accept spotlight interviews and are often even "invisible" on Twitter.
However, when you really dismantle the landscape of the encryption industry, you will be surprised to find that:
Coingecko, the world's largest crypto data platform, was born in Kuala Lumpur;
Etherscan, an essential component of the Ethereum ecosystem, was built by Malaysian Chinese.
Virtuals Protocol, which is a hot topic in the bull market, is also from a Malaysian Chinese team.
Solana Ecosystem Liquidity Center Jupiter, from Malaysia.
These projects are not scraps that can be replaced at any time, but have become the infrastructure of the crypto industry and the spark of a new narrative.
Without the Chinese in Malaysia, today's crypto industry would lose a pair of "eyes", a "map", and even a "road of exploration" for the future.
Central China Real Estate
In 2014, Mt. Gox collapsed, plunging the entire crypto world into darkness. Amidst the market's turmoil, Bobby Ong and TM Lee founded Coingecko with $100 in seed capital.
One studied economics, the other was a programmer. Their chance encounter led them to a shared vision: the market desperately needed a transparent, reliable data platform. Thus, Coingecko was born amidst a market crisis.
"We want to be a company that serves everyone in the world," they summed up their original aspiration years later. This direction has proven to be correct. With its Trust Score algorithm and coverage of marginal markets, Coingecko quickly became a must-read tool for investors. Ten years later, it now tracks over 17,000 tokens, and its API is widely used by platforms like Trezor and Metamask.
Around the same time, another young Malaysian, Matthew Tan, was also interested in Ethereum. He previously ran a blockchain search engine called Blockscan. When Ethereum smart contracts emerged, he keenly identified a key issue that had been largely overlooked: blockchain explorers at the time could only handle simple peer-to-peer transactions and were completely unable to cope with the complexities of smart contracts.
So, he almost took a gamble and reshaped Blockscan into Etherscan.
“It’s no longer about transferring value from point A to point B. There’s so much more that search engines need to surface.”
He decisively transformed and upgraded Blockscan, an early blockchain search engine that had been in operation for two years, into Etherscan, and redesigned the underlying architecture specifically to address the complexity of smart contracts.
Today, Etherscan has evolved from a simple tool into the de facto standard in the Ethereum ecosystem, indispensable to nearly every Ethereum user. With the advent of the multi-chain era, the successive launch of products like BscScan, PolygonScan, and ArbiScan has further solidified this Malaysian-Chinese company's dominance in the blockchain explorer space.
It’s 2021. With the heat of DeFi’s summer still lingering, a young man named TN Lee is tackling a more complex problem: how to make yields more predictable and tradable?
With a background in computer science and a deep understanding of the logic of financial derivatives, he proposed a seemingly crazy concept at the time: tokenized returns. He separated future returns into principal tokens (PT) and return tokens (YT), allowing users to trade these two components independently.
The seemingly simple innovation actually took several years. In 2021, Pendle Protocol was born.
Also in 2021, young developer Siong set his sights on Solana. He saw the potential for high efficiency, but also the challenges of fragmented liquidity and excessive slippage. So, he and his team created Jupiter, a transaction aggregator that automatically finds the optimal path through intelligent routing algorithms.
From humble beginnings, by 2024, both Pendle and Jupiter had achieved significant success within their respective ecosystems. Pendle became the leading DeFi protocol with over $10 billion in total value locked (TVL), while Jupiter became a liquidity hub within the Solana ecosystem, with daily trading volume regularly exceeding $1 billion and a total token market capitalization exceeding $10 billion.
The entrepreneurial story doesn't end there. In 2024, Weekee Tiew, formerly of Boston Consulting Group, set his sights on AI. He previously founded the gaming guild PathDAO, which was valued at $600 million. However, the company hit rock bottom during the bear market, leaving him struggling to find a way forward. In 2024, he pivoted and launched Virtuals Protocol, focusing on the creation and distribution of AI agents.
Virtuals Protocol's token $VIRTUAL reached a new high of over $4.5 billion in market capitalization in January 2025, becoming one of the most representative projects in the field of AI and Crypto integration.
It was not until Weekee Tiew became a sensation and appeared on many podcast programs that people were surprised to find out that it was actually a Malaysian project.
Not only that, Pendle, Jupiter, Aevo, and Drift are also from Malaysia.
On Twitter, everyone seems to have reached a consensus that this cycle is a bull market for Malaysian entrepreneurship.
Bridge Builder
"I still have many Malaysian friends who don't talk much on social media."
Compared with well-known entrepreneurs, more Malaysian Chinese are scattered throughout the crypto industry like tendons and veins, stringing together flexible limbs. Their roles are also like meridians, stringing together markets with different cultural backgrounds.
Malaysian Chinese are natural bridge builders.
Cova, a Malaysian Chinese, has been involved in the crypto industry for five years. As she communicated more with practitioners from all over the world, she truly realized the unique advantages of Malaysian Chinese in the industry.
"I think Malaysian Chinese are natural customer service professionals. Normally, a Malaysian Chinese person speaks at least three languages, not including dialects – Chinese, Malay, and English. Some even add Japanese and Korean."
Since kindergarten, they have lived in an environment where Chinese, English and Malay are intertwined. In addition to their different backgrounds, they also speak Cantonese, Teochew and Hakka... This "multi-threaded" language ability allows them to thrive in the team - they can keep up with hot trends in Europe and the United States, take care of the Southeast Asian market, cooperate with international teams, and connect with customers from all over the world.
This talent for languages is especially valuable in the crypto world. Virtuals Protocol founder Weekee Tiew can showcase how Virtuals truly integrates AI and crypto to European and American audiences in his English podcast, and directly explain Virtuals' grand vision to Chinese audiences at offline events. This multilingual ability allows him to simultaneously serve developer communities from diverse cultural backgrounds.
At the intersection of cultures, Cova also believes that Malaysian Chinese and Singaporeans will integrate faster.
"For example, Malaysian Chinese and Singaporeans are particularly quick to assimilate and understand American projects, meme culture, and cultures from lesser-known countries."
The cultural DNA of Malaysian Chinese is like a master key, opening the door to multiple international markets.
However, this unique advantage of multilingualism also brings an unexpected side effect: the blurring of identity.
Whenever Malaysian Chinese start their own Twitter accounts or create crypto projects, they face a crucial decision: should they use English or Chinese as their primary medium of communication? This choice often determines the audience and market scope they can reach.
A typical example is that if you didn’t specify, you might be hard to guess that the well-known Chinese KOL @Wolfy_XBT is actually Malaysian Chinese. Similarly, well-known English KOLs @ahboyash and @sandraaleow are also from Malaysia.
More importantly, to gain wider recognition and acceptance in the global market, many Malaysian Chinese entrepreneurs intentionally or unintentionally downplay their regional identity. They hope their products will be seen as "international" solutions rather than projects from a specific country.
This strategy is often smart business-wise, but it also leads to an unfortunate consequence: most users have no idea that these world-changing products actually come from Malaysia.
When you use Etherscan to query Ethereum transactions, you may not think that this is the work of a Malaysian Chinese team; when you trade tokens on Jupiter, when you study Pendle's profit strategy, you may be more likely to think that this is the masterpiece of an elite European and American team.
Their "invisible" identity precisely illustrates the adaptability of Malaysian Chinese in the context of globalization, but it also reflects their complex situation in terms of identity recognition and market positioning.
Behind this blurred identity lies a deeper problem: brain drain.
Many Malaysian Chinese have chosen to leave their homeland to pursue careers. This fertile land continues to cultivate batches of talent, but due to various practical factors, whether it is the policy environment, market size, or the degree of internationalization, these talents are often forced to flow to overseas markets.
They shine brightly on the global stage, yet few know their true origins. This "invisible success" illustrates the adaptability of Malaysian Chinese in the context of globalization, but also the price this group has paid for globalization.
They are the best bridge builders, but also the builders whose identities are most easily forgotten.
Changemaker
Conscientiousness, practicality, and contentment are the common traits of most Malaysian Chinese. They rarely publicize their achievements on social media, preferring to let their solid work speak for itself.
This low-key personality trait is deeply connected to their historical experiences.
During the late Qing Dynasty's "Southeast Asia" migration, Chinese people migrated from China's southeastern coastal areas to the Malay Peninsula. Faced with a completely unfamiliar environment and culture, they relied on diligence and ingenuity to find a place to survive within the British colonial economy. However, even though they achieved commercial success through their efforts, the colonial government's "divide and rule" policy consistently excluded Chinese people from political power.
After Malaysia's independence in 1957, the political ideology of "Malay supremacy" and the subsequent implementation of the New Economic Policy further restricted opportunities for Chinese in education, employment, and business through a quota system. University admissions were limited, government jobs had entry requirements, and even starting a business faced various policy barriers.
This long-term institutional pressure has shaped the unique survival philosophy of the Chinese in Malaysia: since they cannot change the broader environment, they focus on doing well in the things they can control. They have learned to survive in the cracks, to prove their worth through their own strength, and to remain resilient in the face of adversity.
"Malaysian Chinese have always been oppressed by policies, so most people just keep their heads down and work, just trying to make money."
This resilience, fostered by these past experiences, has become a distinct advantage in the challenging crypto industry. When the market plummets, they don't panic; when projects encounter difficulties, they find solutions rather than complain; and when opportunities arise, they quietly seize them rather than hype them up.
However, the process of focusing on work, profiting from pursuing dreams, proving strength through successful projects, and changing the outside world's inherent impression of the Malaysian Chinese community is not smooth sailing.
Early on, Malaysian crypto projects had a less than favorable reputation, with many suspected of market manipulation and pyramid schemes. Cova noted that Malaysian Chinese were easily perceived by partners as "Ponzi schemers," a bias that created an additional cost of trust when establishing a business.
The formation of this negative impression has historical roots.
Malaysia's lack of early fintech regulation created numerous gray areas, allowing some unscrupulous individuals to exploit regulatory gaps to conduct illegal fundraising and fraudulent activities. Many projects under the guise of "blockchain innovation" profited repeatedly, harming investors and casting a shadow over Malaysia's entire tech startup ecosystem.
Worse still, these negative stories often spread faster and more widely than positive ones. When people hear the phrase "Malaysian Project," their first reaction might not be technological innovation but "beware of being ripped off." This stereotype has become an invisible barrier that all Chinese Malaysian entrepreneurs must face.
But times are changing. The global success of projects like CoinGecko, Etherscan, Pendle, Jupiter, and Virtuals Protocol is putting high-quality Malaysian projects in the spotlight on the international stage, gradually improving global users' perception of Malaysian tech projects.
"I think these down-to-earth builders have also proved in the past two or three bull markets that they are not the stereotypical project parties who play pyramid schemes, but are actually big international projects," said a Malaysian Chinese practitioner.
Across cycles, this shadow army has been doing its part in the industry, building businesses, building bridges, and realizing dreams... until they are seen, until they are recognized, or until they just "make money."
