[Introduction] Chrome has officially received its biggest AI upgrade yet, with Google integrating its own large-scale model, Gemini, into the browser. From a built-in AI assistant and intelligent cross-tab integration to history retrieval, AI-powered search modes, and enhanced security, the browser usage paradigm is expected to be completely rewritten.
Chrome is about to usher in the next new browser era !
Google CEO Pichai said: With the power of AI, Chrome will be smarter.
After just avoiding an antitrust lawsuit that might have split up Chrome, Google immediately deployed Gemini to its entire Chrome browser!
It seems that Google really can't wait~
You can’t blame Google for being anxious, ChatGPT’s weekly active users have already reached 700 million !
Two days ago, OpenAI released a report titled "How people are using ChatGPT" as if to show off its wealth.
In fact, it can be summed up in one sentence: unstoppable!
As of July, ChatGPT has over 700 million weekly active users , accounting for approximately 10% of the world's adult population, and the total weekly message volume is as high as 18 billion.
What does 700 million weekly active users mean?
Let's use Google Chrome's data for comparison.
The latest data shows that there are more than 5.64 billion Internet users worldwide, of which 3.45 billion use Chrome!
Google Chrome alone accounts for 65.72% of the browser market share (it seems that the antitrust investigation into Chrome is worthwhile)!
but!
AI is reshaping the Internet's browsing, searching, and question-answering experience. Recently, many people around me have reported that they haven't used Google search for a long time.
Instead, use ChatGPT's networking feature!
When a new paradigm is about to arrive, even Google, which owns half of the market, will feel uneasy!
Top 10 Chrome upgrades!
The full introduction of Gemini into Chrome is the biggest upgrade in history!
In other words, Google is going to stuff the entire AI into Chrome!
It will take some time to see whether browsers use AI to rewrite the experience or AI completely subverts the browser usage paradigm.
But first, let’s take a look at what updates are included in Google’s biggest upgrade ever.
Security Statement: However, it should be noted that this wave of upgrades is currently [temporarily] aimed at users in the United States.
1. Built-in Gemini smart assistant, reshaping the browsing experience
A four-pointed star will appear in the upper right corner of Chrome. You can click on this four-pointed star on any web page to call the built-in Gemini.
Experience AI capabilities anytime, anywhere.
2. Your smart browsing assistant
Google says its future Gemini assistant will be able to handle tedious tasks that take up a lot of people's time.
For example, buying snacks online is not a difficult task.
3. Better manage all your open tabs
In the future, Gemini in Chrome will be able to work in the context of multiple tabs.
You can quickly compare and summarize information from multiple websites, and plan flights, hotels, and vacation activities on different tab pages.
For example, if you open tourist attractions, flight booking websites, and food bloggers' blogs at the same time, Gemini can generate a travel guide for you with just one click.
4. Find web pages you have visited before
With Gemini, you can let it help you recall and find historical records.
No need to search and query in historical records anymore, you can even ask Gemini: I saw a Huanghuali table last week, which website was it from?
5. Work with your favorite Google apps without switching tabs
Google has big ambitions and wants to use Gemini to connect the entire Google ecosystem experience.
For example, you can ask Gemini to add your calendar, itinerary, or find the location of specific content in a video anytime and anywhere.
6. Search in AI mode directly through the address bar
This is actually the previous AI Mode, where you can set your favorite search engine in the address bar.
Now with Gemini integrated, you can go directly to AI mode with one click.
7. Ask questions and learn more about the current page
Chrome will recommend related questions based on the page content to help you start your search quickly.
You'll get helpful AI insights from your searches right next to the page, and can ask follow-up questions in AI mode to get useful information without leaving the page.
8. Use Gemini Nano to combat more sophisticated online scams
Safe Browsing's Enhanced Protection Mode now uses Gemini Nano technology to identify tech support scams that trick users into downloading malware.
Google will also extend this protection to block websites that commit fraud through fake virus warnings or fake giveaways.
9. Say goodbye to suspicious notifications and unnecessary permissions
In the new update, Google Chrome will use AI technology to learn and determine whether permission should be granted by comprehensively considering the quality of the website.
10. Change compromised passwords with one click
Chrome automatically and securely fills login credentials and proactively alerts you if your passwords are compromised.
Powered by AI, change saved passwords with just one click on supported sites like Coursera, Spotify, Duolingo, H&M, and more.
Overall, in addition to the security updates for 9 and 10, Gemini is integrated everywhere in the Chrome browser.
It seems that Google wants to reimagine the future browser with AI at the center.
Imagine you’re a student researching a topic for your thesis and have dozens of browser tabs open.
In the future, with the help of Gemini, there will be no need to spend a lot of time jumping between different tab pages trying to connect information.
Gemini is all you need to quickly organize, summarize, and extract relevant information.
According to a report from foreign media, Google and Apple have controlled most of the Internet distribution channels for many years, which is also the main reason why the US Department of Justice tried to force Google to divest the Chrome browser in the antitrust case.
However, the judge in the case recently ruled that Google can keep its Chrome browser, largely because generative AI has significantly changed the competitive landscape.
Isn’t this referring to ChatGPT, which has 700 million monthly active users?
Now that the antitrust storm has passed, whether this wave of upgrades for Google Chrome can make up for its previous disadvantage over ChatGPT depends on whether Internet users buy into it!
References:
https://x.com/sundarpichai/status/1968729317048779137
https://blog.google/products/chrome/new-ai-features-for-chrome/
This article comes from the WeChat public account "Xinzhiyuan" , edited by Dinghui, and published by 36Kr with authorization.
