As the lines between the crypto industry and traditional financial markets blur, a new capital market is rapidly emerging: one that operates 24/7, emphasizes compliance, and is built on blockchain technology. Kraken, a renowned crypto exchage, has announced a strategic partnership with Legion, a Web3 fundraising platform, to accelerate the expansion of this new fundraising model.
Hundredfold Expansion: Kraken Users Can Directly Participate in High-Quality Token Sales
This partnership brings Legion's fundraising services directly into Kraken's user base, instantly expanding its reach 100-fold to over 15 million users in nearly 200 countries. Through Kraken's "Kraken Launch" platform, users can participate in token pre-sales for cutting-edge cryptocurrency, AI, and digital asset projects directly from their accounts.
This move also provides crypto startup teams with complete support from the early stages of the project to the token issuance (TGE), forming a "one-stop" solution for on-chain fundraising.
A new era of compliance: As US and European regulations become clearer, on-chain fundraising opens up opportunities.
Amidst shifting regulatory attitudes, on-chain fundraising is gaining greater institutional support. The U.S. Securities and Exchange Commission (SEC) launched Project Crypto, which explicitly regulates the compliant issuance of digital assets. The European Union, through MiCA (Markets in Crypto-Assets Act), established a shared issuance and investor protection framework for its 27 member states.
Legion said that since its inception, they have focused on building a comprehensive platform to support entrepreneurs and ensure that the incentive mechanisms between founders, investors, market makers and exchanges are closely aligned.
Kraken is not just a partner, but also an investor
Kraken's collaboration with Legion goes beyond product integration. Earlier this year, Kraken participated in Legion's seed round alongside VanEck, Brevan Howard, and other institutions. Now, this trust has evolved into a comprehensive strategic alliance, working together to foster the development of a compliant, on-chain fundraising market.
Kraken is one of the world's most trusted Tier 1 crypto exchage with over 14 years of history. Its daily trading volume consistently exceeds US$1 billion, and it is highly regarded by institutions and the crypto-native community for its compliance and professional services.
A win-win for investors and entrepreneurs: The Kraken x Legion partnership brings change
For investors:
* Be the first to participate in the reviewed high-quality projects
* Participate directly from the Kraken platform or Legion.cc
* Connect accounts with one click to improve participation efficiency
* Provide pre-sale and first-come-first-served (FCFS) opportunities
For founders:
* Reach over 15 million users with one click
* Successfully issue a token and get free listing on Kraken CEX
* Accurately reach ideal investors through Legion Score
* Combined with Cookie.fun for efficient promotional activities
* Provide full support including market creation, legal compliance, token economy, etc.
Legion says these features give entrepreneurs access to an “investment bank redesigned for the token world” level of service.
Two-stage fundraising process: pre-sale + pre-order, opening up opportunities to the world
Kraken and Legion's joint fundraising plan will be divided into two phases:
1. Pre-sale phase: limited to users with Legion Score.
2. First-come, first-served period (FCFS): fully open to all.
Investors can register an account on Kraken or Legion to participate. To increase their chances of winning, they can link their wallet, GitHub, or social media accounts to increase their Legion Score, a reputation system based on contribution and strength, to help entrepreneurs identify investors who truly support them.
In the future, Legion Score will also integrate Kraken’s transaction and investment data, connect the user graphs of the two platforms, and form a unified on-chain investment ecosystem.
The article Kraken and Legion partner to usher in a new era of fundraising: creating an all-weather, compliant on-chain capital market first appeared in ABMedia ABMedia .
