BTCC , the world's oldest cryptocurrency exchange, has officially released a collaboration video with brand ambassador and NBA superstar Jaren Jackson Jr. Following the announcement of their partnership with the Memphis Grizzlies forward in August 2025, the video uses a unique narrative approach to connect sports, music, and cryptocurrency trading, presenting an authentic and culturally rich brand story.
The film showcases Jackson Jr.'s multifaceted personas: not only as a top NBA player, but also as a music producer under the moniker "Trip J" and an active crypto trader. The film features music from his 2025 EP, "Zelle," including his signature track "Imitate," blending the creative energy of an athlete with the authentic side of a trader.
The film showcases Jackson Jr.'s life through three scenes: in day mode, he showcases his unparalleled basketball skills on the court; in night mode, he focuses on music creation in his home studio, recording over 150 works to date; and in trading mode, he highlights his wisdom in making accurate investment decisions through the BTCC platform.
"This partnership with Jaren Jackson Jr. goes beyond a typical sports sponsorship," said Aaryn Ling, Brand Director of BTCC Cryptocurrency Exchange. "We are telling a genuine story that showcases JJJ's creative energy and multifaceted thinking across basketball and music, while also embracing BTCC's fresh perspective on crypto trading."
Based on this cooperation, BTCC will launch the " JJJ Invitational " referral challenge event on September 25, 2025, with a total reward of up to 300,000 USDT, inviting users to recommend friends to deposit funds and participate in transactions.
At the same time, BTCC will also debut at Singapore TOKEN2049 and hold a trading competition starting from September 23. Prizes include iPhone 17 Pro Max and a 20,490 USDT prize pool, and BTCC users will be provided with an exclusive TOKEN2049 limited badge.
BTCC will continue to demonstrate its commitment to community welfare. On October 9, 2025, BTCC will partner with the Red Eagle Foundation to host its third charity event of the year, featuring former Chelsea and England captain John Terry at the London Golf Club. This series of charitable partnerships demonstrates BTCC's long-term commitment to community welfare beyond the cryptocurrency industry.
About BTCC Cryptocurrency Exchange
Founded in 2011, BTCC is one of the world's leading cryptocurrency exchanges, driven by a vision to make trading more reliable and accessible. BTCC offers services in over 100 countries and regions, boasting over 10 million users, and continues to lead the crypto industry with innovation, security, and a premium user experience.
In order to connect the crypto world with mainstream culture, BTCC has teamed up with 2023 Defensive Player of the Year and two-time NBA All-Star Jaren Jackson Jr. as a global brand ambassador to promote the cross-border integration of sports and crypto.
Official website: https://www.btcc.com/zh-TW
X Traditional Chinese: https://x.com/BTCCtaiwan
The article BTCC and NBA All-Star JJJ jointly released a "Smart Moves" video on the eve of TOKEN2049 first appeared on ABMedia ABMedia .
