Deng Tong, Jinse Finance
During the holiday, the crypto was once again swept by the meme trend.
On October 7, 2025, Binance Alpha launched the meme coin "Binance Life," reaping the rewards of significant profits for many whale traders. According to Lookonchain monitoring, a specific address (0x8844) spent 5 BNB (approximately $5,756) to purchase 11.15 million "Binance Life" meme coins before October 5. By October 7, the value of these coins had exceeded $1.6 million. Another trader turned $3,500 into $7.9 million in just three days, a 2,260-fold return.
On October 9, "Binance Life" fell back. As of press time, it was reported at $0.3206, a 24-hour drop of 34.11%.
1. The $500 million market value derived from a single sentence from the “crypto queen”
On October 4th, He Yi, the “No. 1 Crypto Celebrity,” replied to a post titled “X”: “I wish you hold BNB, drive a Binance car, live in a Binance community, and enjoy a Binance life.”
On the same day, the meme coin "Binance Life" was launched, and its price rose from around $0.001 to over $0.5 on October 8. At this point, the market value of Binance Life exceeded $500 million.
Binance also used the slogan "Binance Life" as a promotional copy: "Use the Binance wallet, play the BSC meme, and enjoy the Binance Life." It seemed that overnight, Binance Life became the hottest and most trendy topic in the industry.
2. The equally popular “4”
In addition to "Binance Life", "4" has also attracted attention recently.
The number “4” comes from a phishing attack on BNB Chain by a hacker, which only earned $4,000 at the time.
CZ wrote: “Interestingly, after the hacker sold all the tokens and made a profit of $4,000, the community took over the transaction and bought this meme coin at a higher price to mock the hacker. What a funniest comeback by the community!”
According to blockchain analytics platform Lookonchain, a trader with wallet address "0x872" was one of the earliest buyers of the "4" token. His initial investment of $3,000 in BNB quickly grew to $2 million, achieving a return of approximately 650 times his investment.
On October 4th, the token “4” was listed on Binance Alpha. As of press time, the token was trading at $0.22052, a 24-hour increase of 13.75%.
3. The Meme Rush platform was launched
With the popularity of Binance-related memes such as 4 and "Binance Life", Binance is seizing the opportunity and launching meme-related products again.
On October 9th, Binance launched the "Binance Wallet Exclusive Meme Rush Platform," designed specifically for Binance Wallet users (those without private key addresses). In partnership with Four.Meme, the platform provides users with a dedicated channel to discover and participate in high-potential meme tokens through a structured token lifecycle (new tokens, upcoming issuances, and migrations) and a bonding curve model.
During the "Create" and "Finalize" phases, tokens will only be available to Binance Wallet (keyless) users; during the "Migration Phase," they will be open to non-Binance Wallet users. This mechanism design will, on the one hand, quickly boost Binance Wallet user activity in the short term, and on the other hand, generate revenue for Binance Wallet users and increase user stickiness. It's not difficult to speculate that meme coins launched through the "Meme Rush Platform" will first be listed on Binance Alpha, and then officially on Binance... Binance's meme ecosystem will continue to grow. Pump.Fun may be facing a strong new competitor.
Four.Meme's native token FORM hit a 7-day high of $1.62 on October 8. As of press time, FORM was trading at $1.36, a 7-day increase of 26%.
4. BNB meme season begins?
CZ collectively referred to the growing trading activity on BNB Chain as "BNB meme szn," saying that this was something he "completely did not expect."
Marwan Kawadri, Head of DeFi and Head of EMEA at BNB Chain, said one of the main drivers of growing investor interest is the recognition of BNB Chain’s digital asset trading potential.
"BNB Chain has always been strong in the DeFi space, but now it's becoming the core of on-chain trading," with both active addresses and decentralized exchange trading volume hitting new highs. "With the 'BNB meme szn,' you can see the market is beginning to realize that BNB Chain has become a leading trading ecosystem." New cryptocurrency trends may gain traction faster on the blockchain because "communities are built around the culture of trading."
5. From “Crazy Zoo” to “Community Identity”
The recent rise of Binance-related memes may be reshaping the meme culture of the past.
The forerunner of memecoins is Dogecoin. In 2013, software engineers Billy Markus and Jackson Palmer combined the then-popular "Doge" Shiba Inu meme with the Bitcoin code to create Dogecoin, initially intended as a satire on the incredibly hot cryptocurrency market.
Since then, a variety of animal-themed meme coins have emerged one after another—dogs, cats, frogs, squirrels, hamsters, hippos... Meme coins have sparked a "Crazy Zoo" craze. Pepe the Frog, in particular, has taken social media platforms by storm, and meme culture has become synonymous with entertainment and humor.
Meme coins like "Binance Life" and "4" are more about embodying community recognition. Unlike previous animal memes, the driving force behind this meme craze is investors' recognition of the value of Binance, a leading exchange, and their consistent trust in the wealth-making talents of two influential figures in the crypto, CZ.
6. What’s left after the meme craze?
The crypto has experienced countless booms and busts. It's no longer uncommon for a meme coin to see a thousand-fold increase followed by a swift decline. As these get-rich-quick myths fade, we can't help but reflect on what remains of our industry after the meme craze.
Memes are often closely tied to major IPs, especially when prominent industry figures mention a particular term. This often leads to a surge in memes with the same name. Regarding this phenomenon, user X @YazanXBT pointed out, "Just because CZ says a word doesn't necessarily mean you should look for and buy a meme containing that word. I'm very confident that when he says something, he's not implying anything."
CZ agreed: "Good advice! For a while, I tried to avoid meme-related content in my tweets. It never worked. There were so many memes that it made my writing feel unnatural. Now I tweet normally, and any meme-related content is coincidental, not an endorsement."
OKX founder Star Xu responded to the "Binance Life" craze on X: "Why don't the OKX team and I promote 'OKX Life', 'OE Life', and '3'? Because we believe that blockchain is a technology-driven financial revolution, designed to enable billions of people around the world to enjoy equal and convenient financial services, not to manipulate currency prices, create emotions, or guide speculation. The true future of Web3 does not rely on emotions or speculation, but only on faith and construction."
Jocy@IOSGVC pointed out: “Many exchanges control capital liquidity and platform traffic, so starting a meme-based wealth creation myth can better gain a leading position and attract countless people to it…If the top players can find ways to focus on some long-term value tracks and do more difficult but correct and long-term things, many years later, countless industry practitioners will regard them as driving forces and remembered as people…”
The Binance Life meme craze, sparked by the slogan "Hold BNB, drive a Binance car, live in a Binance community, and enjoy Binance life," seems to be cooling down. Amidst the repeated stories of rapid price increases and decreases, some people's dreams of getting rich quick have been fulfilled, while others' dreams of getting rich have been shattered.
As mentioned above, from a market perspective, the recent explosion of "Binance Life" and "4" is a wealth myth created by the dual power of "traffic IP" and "community enthusiasm. " He Yi and CZ are natural traffic sources, highly tied to investors' speculative psychology. If investor sentiment declines, the price of Memecoin will also fall. Memecoin remains a high-risk asset with no practical application scenarios, no team endorsement, and no value support. Its price fluctuations are driven more by financial speculation and emotions than by real value growth.
An industry's long-term potential is never built on short-term speculation, but rather on practical technological innovation, tangible application scenarios, and a continuously improving industry ecosystem. This "Binance meme craze," like all previous meme crazes, may ultimately be short-lived. After the successive waves of wealth creation fade, crypto practitioners should focus on the fundamentals of the technology and consider what they can do to ensure that "blockchain" and "cryptotechnology" remain etched in the annals of technological development.
