ZORA’s price soared 77% in a single day, hitting a six-week high after its debut on Robinhood. The surge was accompanied by volume exceeding $500 million, indicating renewed investor interest and strong market momentum.
Against this backdrop, optimism is growing that ZORA could be on track to retest All-Time-High, as buyers pile in and bullish sentiment spreads across the market.
Why is ZORA Token price increasing today?
Since its launch in April, ZORA has seen strong surges and sharp corrections . The previous surge in August pushed the altcoin to an All-Time-High of $0.14 .
However, the price faced a continuous downtrend after that until yesterday. On October 9, Robinhood announced that they added trading support for ZORA.
Following the news, ZORA surged nearly 59% from $0.056 to $0.089. The momentumcontinued today as the coin reached $0.093, its highest price since late August.
Data from BeInCrypto Markets shows its value has increased by more than 77% in the past 24 hours, adjusting to a value at the time of writing of $0.092.
During the same period, volume increased by more than 800%, surpassing $500 million as excitement fueled strong trading on major exchanges like Bybit , Coinbase, and Gate.

Sentiment on CoinGecko remains bullish, with 84% of the community bullish. However, ZORA's current price is still about 37% below its All-Time-High. Some market analysts predict that the altcoin could soon close this gap.
ZORA On-Chain Data Tells a Bullish Story
Notably, on-chain data supports the growing optimism. According to Nansen , over the past 30 days, ZORA's exchange reserves have dropped by more than 30%, from nearly 7 billion Token to 4.8 billion. This is likely a sign of new accumulation as investors move Token off exchanges and into long-term investments.
Additionally, the Zora ecosystem continues to see rapid Token creation. According to data from Dune Analytics, approximately 30,000 Token have been created daily on the platform since September.
While far from record highs, daily transaction counts are also increasing, indicating a gradual recovery in on-chain participation.

Currently, ZORA's momentum and price increase has attracted significant attention from traders. Whether this rally can be sustained or the altcoin will enter another correction remains to be XEM.