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HeyGen went from $1 million to $100 million in less than two and a half years, a remarkable growth rate even in the AI industry.
Their CEO not only shared the milestone figures, but more importantly, they also publicly released a product methodology they call their "bible."
It encompasses lessons learned from countless discussions, experiments, and pitfalls within the team. Here's a summary for your reference:
HeyGen

Joshua Xu
@joshua_xu_
HeyGen just hit $100M ARR this month, 29 months after we first reached $1M in April 2023.
None of this happens without our incredible team, customers, partners, and community. Thank you 💜
When we shared our first $1M milestone, it was to give back to the build-in-public x.com/joshua_xu_/sta…

The most interesting aspect of the HeyGen Way methodology lies in its shifting attitude toward instability.
While traditional software companies strive for a stable technological foundation, HeyGen transforms the rapid pace of AI change from a threat into an advantage. Their products automatically improve as their models evolve, allowing them to complete five iterations while competitors wait for a stable foundation.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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