Crypto commentators believe the world is sleeping on XRP potential to disrupt the financial market, particularly amid Ripple’s latest entry into the $120 trillion treasury market.
This view emerged following Ripple’s $1 billion acquisition, which aims to change how businesses handle payments and liquidity. The move positions XRP to shake up corporate finance even further.
Ripple’s $1B Deal with GTreasury
On Thursday, Ripple announced it had acquired GTreasury, a leader in treasury management systems, for $1 billion. This deal opens the door to the massive $120 trillion corporate treasury market.
Indeed, Ripple’s acquisition marks a significant step in its mission to modernize global financial systems. The firm is tapping into the $120 trillion corporate treasury market to help businesses manage cash flow and liquidity and to unlock dormant capital.
Notably, GTreasury boasts over 40 years of experience in treasury operations. Combined with Ripple’s blockchain, it will allow businesses to move money instantly and manage assets more efficiently.
XRP and the Future of Digital Asset Integration
Specifically, Ripple plans to integrate its blockchain with GTreasury’s platform, allowing businesses to manage both traditional assets and emerging digital assets like stablecoins and tokenized deposits. This move supports Ripple’s goal of bringing digital assets into the corporate world at scale.
In his commentary on the announcement, software engineer Vincent Van Code stressed that this acquisition, together with Hidden Road, positions Ripple to bring crypto assets like XRP into the $120 trillion treasury market.
He added that Ripple doesn’t have to sell XRP directly to corporations. Instead, XRP could serve as the underlying infrastructure for efficient payments, allowing companies to benefit without directly engaging with the asset itself.
I am pretty sure no one in crypto Twitter even understands what this is, here is a short explainer.
GTreasury provides software that enables mainly large, multinational corporations handle payments, liquidity, cash flow etc.
The software links into banking and payment systems… https://t.co/59CFgvE4AR
— Vincent Van Code (@vincent_vancode) October 16, 2025
Analyst: “The World Is Sleeping on XRP”
Meanwhile, other commentators like Coach JV went further. He argued, “The world is sleeping on XRP [and] Ripple.”
His view suggests that despite its progress, Ripple and XRP are still underappreciated in financial circles. However, with moves like the GTreasury deal, Ripple’s influence in high-value markets is set to grow.
The world is sleeping on XRP/Ripple!
— Coach, JV (@Coachjv_) October 16, 2025
Ripple’s Future
Indeed, Ripple’s purchase of GTreasury is just one part of its strategy to transform global finance. In 2025 alone, Ripple has made three major acquisitions. They include Hidden Road, Standard Custody, and now GTreasury, all to strengthen its position as a leader in digital asset infrastructure.
Notably, GTreasury has an established client base of over 1,000 companies in 160 countries. In other words, Ripple is introducing blockchain technology to a vast network of corporations seeking better payment solutions and capital efficiency.
