The Ministry of Industry and Information Technology and five other departments have announced their support for enterprises to apply digital technologies such as virtual reality, metaverse, artificial intelligence, and blockchain to enhance consumer experiences.

According to Foresight News , the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Culture and Tourism, the People's Bank of China, and the State Administration for Market Regulation jointly issued the "Implementation Plan on Enhancing the Matching of Supply and Demand for Consumer Goods and Further Promoting Consumption." The plan proposes the orderly development of platform-based consumption. It encourages the orderly development of new business models such as live-streaming e-commerce, instant retail, curated retail, and circular e-commerce. It encourages platform enterprises to legally and compliantly utilize artificial intelligence technology to identify user needs and match and recommend products and services. It supports platform enterprises in applying digital technologies such as virtual reality, metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumption experiences. It guides platform enterprises to conduct brand and quality-driven consumption promotion activities. The plan also emphasizes the primary responsibility of platform enterprises, strengthens the review of operators' qualifications and the verification of product information, and improves the rapid handling mechanism for consumer disputes.