Prediction markets platform Kalshi added another brand name to its partner roster on Thursday, saying it had struck an exclusive deal with CNBC to incorporate "real-time prediction data" into the network's "editorial coverage across its TV, digital, and subscription channels."
Earlier this week, Kalshi also became CNN's official prediction markets partner. For its part, rival Polymarket has forged partnerships aimed at growing its footprint and exposure with Yahoo Finance and the mixed-martial arts league UFC. Separately, Google Finance has said it will integrate prediction market data from both platforms into its search results.
Combine the high-profile partnerships and integrations with Polymarket CEO Shayne Coplan recently appearing on the popular news program "60 Minutes" and both platforms, which allow people to wager on the outcomes of specific events, appear to be garnering significant mainstream exposure.
So far this year, Kalshi and Polymarket have generated a cumulative trading volume exceeding $45 billion.
"Prediction markets are rapidly shaping how investors and business leaders think about important events," CNBC President KC Sullivan said. "Kalshi's data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them."
Beginning next year, CNBC said it will include Kalshi data in its programs, including "Squawk Box" and "Fast Money." This will give viewers a chance to observe how "event forecasts and probabilities are shifting in real time," CNBC added.
In November, Kalshi doubled its valuation to $11 billion after raising $1 billion in fresh funding. Polymarket's CEO told "60 Minutes" his company is worth $9 billion.
