YouTube is rolling out PYUSD stablecoin payments for creators via PayPal.
YouTube adopts a "no crypto touch" model.
YouTube , Google's world-largest video platform, has added a new payment option allowing content creators in the United States to receive earnings in PYUSD , a stablecoin issued by PayPal. This marks the first time a global content platform has incorporated a stablecoin into its official payment infrastructure.
The information was confirmed by May Zabaneh, PayPal's head of crypto. YouTube stated that the feature has been rolled out on a large scale but did not Chia a roadmap for expansion to other markets.
Instead of operating its own digital asset infrastructure, YouTube uses PayPal's existing payout system. Observers believe this model is well-suited to the increasingly stringent digital asset oversight in the US. YouTube can both expand payment options to meet creator needs and avoid the legal risks of directly holding crypto.
Launched in 2023, PYUSD is a 1:1 Peg stablecoin to the USD, backed by deposits and short-term Treasury bonds. It's a key product in PayPal's digital asset expansion strategy, enabling users to transfer funds instantly, make low-cost cross-border payments, and use it in the "Pay with Crypto" system – where over 100 Token are automatically redeemed for USD or PYUSD.
Integrating PYUSD into the YouTube ecosystem provides a significant advantage for PayPal, especially since over 55% of creators on the platform are from outside the United States. Although the feature is currently only available domestically, this is XEM as a first step towards expanding to international payments.
The stablecoin wave is spreading.
YouTube isn't the only entity exploring stablecoins as a payment tool. Over the past 12 months, major payment corporations have taken similar steps:
Visa They are currently testing cross-border payments using stablecoins on multiple public blockchains.
Mastercard The program aims to integrate stablecoins into traditional networks, allowing users to make payments using digital assets while businesses still receive USD.
Google Cloud Google has also accepted PYUSD in some of its pilot services, suggesting that the stablecoin could become a common payment layer within its digital services ecosystem.
Despite their significant potential, stablecoins still face considerable legal risks. The US andEurope are tightening regulations on digital assets, focusing on anti-money laundering controls and the transparency of underlying assets. Furthermore, integrating stablecoins directly into large-scale products requires strong technical governance and security capabilities.
According to experts, YouTube's choice shows that Big Tech companies are prioritizing innovation while maintaining a safe distance from an imperfect regulatory environment.
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