According to Odaily, Pudgy Penguins will be running a multi-day brand advertising campaign at the iconic Sphere venue in Las Vegas during Christmas week. The campaign, which will run from December 24th, includes multiple animated segments and has a total cost of approximately $500,000, within the Sphere's standard advertising price range.
The report states that Sphere, a large venue renowned for its immersive LED displays, has historically only seen a handful of crypto-related brands advertising there. While a Bitcoin-themed display appeared in July of this year, other cases are relatively rare. Pudgy Penguins' recent campaign is seen as a significant step in strengthening its offline brand exposure and reaching a wider audience beyond the crypto community.
Launched on Ethereum in 2021, Pudgy Penguins initially gained popularity with its 8,888-coin cartoon penguin NFT series. After a change in management, the project gradually expanded into physical toy retail and the browser-based social game Pudgy World. The project team stated that its business is no longer limited to NFTs themselves, but is transforming into a broader consumer brand. (CoinDesk)
