Global payments network Visa has launched a stablecoin advisory service to support cross-border payments and business-to-business (B2B) transactions. This move is part of a broader effort to embrace stablecoins as a core component of payment infrastructure and accelerate the structural transformation of the global payments market.
Through this advisory service, Visa will support banks, fintechs, and multinational corporations through the entire process of stablecoin adoption, from strategy and operational model design to regulatory compliance and technology integration. It is designed to support the use of stablecoins in real-world commercial payment environments, rather than simply pilot projects.
Visa's key areas of focus are cross-border payments and B2B payments. While traditional international remittances are costly and time-consuming due to the intermediary banking structure, stablecoins enable real-time settlement and cost savings. They are particularly valuable for internal settlements and payments to overseas business partners within companies operating global supply chains and multinational corporations.
Visa has already been experimenting with payments using dollar-pegged stablecoins like USDC and has also established a settlement structure via a blockchain network. The launch of this advisory service marks a transition from this experimental phase to a commercial phase, helping financial institutions and corporate clients adopt stablecoin payments in practice.
The payments industry interprets Visa's move as a strategy to expand beyond the existing card network-centric model to a "blockchain-based payment rail." Analysts predict that stablecoins will likely play a complementary role in high-value, high-volume transactions and cross-border settlements, rather than replacing card payments.
Visa's launch of this advisory service is seen as a sign that stablecoins are expanding beyond the cryptocurrency market and becoming part of the global financial infrastructure. It remains to be seen whether this will prompt banks and corporations to seriously consider utilizing stablecoins, even amidst regulatory uncertainty.
