Payment giant Visa has established a dedicated stablecoin advisory unit to serve banks and FinTech companies, as the value of stablecoin payments through its network reaches $3.5 billion.
Visa has just announced the launch of a specialized stablecoin advisory unit, marking a new step in the global payments giant's strategy to integrate digital assets. This new unit, part of Visa Consulting & Analytics (VCA), aims to provide banks, FinTech companies, and large enterprises with comprehensive solutions ranging from strategy development to stablecoin technology deployment.
According to Carl Rutstein, Head of VCA Global, developing a well-planned stablecoin strategy is becoming increasingly crucial as blockchain infrastructure grows rapidly and global regulatory frameworks take shape. VCA experts will undertake key tasks including market trend analysis, go-to-market strategy development, case study evaluation, personnel training, and technology integration support for clients.
Market demand is driving new services.
This move stems from the growing demand from financial institutions for solutions that accelerate payments and reduce transaction costs. Visa stated that as of November 30th, the total annual value of payments made through stablecoins on its network had reached $3.5 billion, reflecting a significant increase in the adoption of this digital asset class.
Among the first clients to utilize the advisory service were the Navy Federal Credit Union – the largest credit union in the United States, the FinTech company Pathward, and VyStar Credit Union. These organizations received detailed recommendations from VCA on developing their own stablecoin products, tailored to their respective business models and target customers.
Alexandra Soroko, Senior Director of Growth Partnerships at Visa, previously stated that the company views stablecoins as a new foundation for its financial infrastructure. Visa is committed to continuing to integrate stablecoins into its existing infrastructure, tailoring their use to various customer segments and diversifying application scenarios.
In recent years, Visa has implemented a series of blockchain initiatives. In 2024, the company partnered with Allium Labs to launch the Visa Onchain Analytics Dashboard – an on-chain analytics platform for stablecoins. In 2025, Visa integrated stablecoins into Visa Direct, enabling banks to manage digital assets through the Visa Tokenized Asset Platform, while also expanding its cryptocurrency processing capabilities on its Distributed Ledger technology platform.
