According to the Hurun Report, high-net-worth individuals are increasingly willing to invest in cryptocurrencies, with a planned increase of 25% in allocations expected over the next year.

According to Mars Finance, the "Hurun 2025 China High Net Worth Individuals Financial Investment Needs and Trends Report" reveals that digital currency accounts for 2% of the total amount of various types of financial investments by high net worth individuals in China and 2% of their overseas financial investment products allocated in the past three years. Furthermore, in the financial investment adjustment plans of high net worth individuals for the coming year, the proportion of those increasing digital currency investment is 25%, and among the overseas financial investment products considered for allocation in the coming year, digital currency accounts for 6%. The report also points out that over 90% of high net worth individuals have a collecting habit, and with the advent of the AI era, the popularity of digital collectibles is gradually rising, entering the top ten for the first time, accounting for 7%.