Global consumer spending on AI generation is projected to increase from $225 billion (2023) to $699 billion (2030), representing a CAGR of 21%.
A new report from Counterpoint Research shows that the demand for AI generation is expanding across multiple areas, with AI conversational platforms leading the growth rate and user base.
- AI spending generates: $225 billion (2023) → $699 billion (2030), CAGR 21%.
- AI conversational platforms are the fastest-growing segment.
- MAU, a global AI conversational platform, is projected to surpass 5 billion users by 2030.
Market forecast: spending to increase sharply until 2030
Counterpoint Research forecasts that global consumer spending on AI generation will reach $699 billion by 2030, up from $225 billion in 2023.
This increase is equivalent to a compound annual growth rate (CAGR) of 21% over the period up to 2030. This signals that generative AI is moving from experimentation to mass consumption, driving up costs for AI-powered services, subscriptions, and products.
The forecast focuses on global consumer spending. The figure of $699 billion for 2030 implies a significantly larger market compared to 2023, reflecting the increasing penetration of AI tools into digital life.
Fast-growing segment and user base
In specific sectors, AI conversational platforms have been identified as the fastest-growing segment.
Beyond AI conversational skills, AI personal assistant tools and content creation tools are also projected to expand significantly. This indicates a demand that extends beyond question-and-answer functions to include task automation and content production.
In terms of users, by 2030, the number of monthly active users (MAU) on global AI conversational platforms is projected to exceed 5 billion. This MAU scale underscores the potential for widespread adoption of AI conversation across multiple devices and service ecosystems.
