As the new year approaches, the Ju.com team sends a New Year's message to users worldwide, thanking them for weathering market fluctuations with the platform over the past year. Ju.com focused on improving the trading experience and service stability last year, and will continue to do so in the new year. Meanwhile, two Ju.com New Year's events are still ongoing; please refer to the event pages for specific rules.
User-centric: Putting "user priority" into actionable steps.
In 2025 , Ju.com will launch a number of specific measures to protect users and will implement the principle of " user protection taking precedence over short-term gains " in the design of its mechanisms.
In January , on the first day of the platform token JU's issuance, Ju.com faced subscription demand far exceeding its quota. The team made a decisive choice: to airdrop tokens to all participants for free and provide full refunds. This decision established Ju.com 's core operating principle: user protection takes precedence over platform revenue.
User protection mechanisms extend beyond refund policies. During the market crash in October , Ju.com launched a 1.9 billion RMB network-wide computing power subsidy program, providing substantial support to contract trading users and offering new opportunities to traders looking to start afresh. This comprehensive system, evolving from full refunds for IEOs to computing power subsidies, demonstrates that trading platforms can sustainably support the trading community, rather than profiting from users' inevitable losses.
Ecosystem Development: From Brand Renewal to Infrastructure and Developer Support
In 2025 , Ju.com completed its strategic upgrade from a single trading platform to a complete ecosystem, and continued to optimize product details around a more user-friendly process and a more everyday application experience.
On the ecosystem side, Ju.com introduced JuChain as a crucial infrastructure for its platform ecosystem, emphasizing a more developer-friendly deployment and migration experience, and expanding developer participation through funds and community activities. In December , Ju.com announced the establishment of a $ 100 million JuChain Startup Fund to support developer teams, providing funding, technology, and scenario-based support. Ju.com stated that it hopes to help more projects move from " being able to do it " to " growing big " through continuous investment and long-term screening .
In the same month, Ju.com also launched services related to zero-distance stock trading. After 01959.HK went live, Ju.com explored connecting real stock custody with on-chain liquidity incentive mechanisms, introducing on-chain incentive participation methods for traditional assets. The goal is to better reward the contributions of long-term participants and allow more people to hold real stocks in a lower-threshold and smoother way.
Globalization Strategy: Proving Strength on the International Stage
If ecological development is about cultivating internal strength, then global expansion is about Ju.com showcasing its strength on the international stage.
The TOKEN2049 Dubai conference, held from late April to early May , marked Ju.com's first appearance on the international stage as a Platinum Sponsor, showcasing the platform's comprehensive ecosystem integration capabilities. CEO Sammi Li 's keynote speech elucidated the core concept: for Web3 to achieve widespread adoption, the industry must shift from " technology for technology's sake " to " user experience first . " She will apply her experience in luxury goods services accumulated at Procter & Gamble, L'Oréal, and LVMH to crypto products, aiming to create memorable crypto experiences for users.
The September Maldives revitalization trip and brand upgrade continued this tradition of in-depth communication. When the Ju.com team communicated with KOLs and partners, the most frequent feedback was " the experience needs to be smoother . " The team adopted " rewriting the impossible " as its guiding principle, breaking down challenges and refining details to continuously improve the product experience.
TOKEN2049 Singapore continued the momentum from Dubai. The discussions were more pragmatic, with participants focusing on product usability and long-term user retention. Ju.com showcased product details, addressing concerns with concrete deliverables.
Social responsibility and long-term commitment: From charitable donations to everyday usable products
In terms of social responsibility, following the Tai Po fire in Hong Kong in November, Ju.com donated HK$ 2 million through authorized channels for relief and reconstruction. The Ju.com team believes that as the platform goes global, its sense of responsibility must keep pace with its growth.
Regarding its long-term commitments, Ju.com stated that it will continue to advance the buyback and burn mechanism of its JU platform token, using platform revenue to fulfill its long-term promises. The JuPay payment function is being accelerated, with the goal of creating a smoother path between transactions, asset management, and daily use, making the Ju.com user experience more integrated into daily life.
New Year's Activities: Feedback Continues
As the new year approaches, Ju.com not only sends New Year's greetings but also reminds users that two New Year's events are still ongoing.
The " Deposit and Get Back the Same Amount " promotion runs from December 19, 2025 to January 19 , 2026. Users can activate a 30 - day cashback period after selecting a deposit tier and completing the deposit . Cashback is calculated daily: the corresponding amount will be credited to the spot account the following day upon meeting the daily target trading volume for USDT -margined perpetual contracts, with a maximum cumulative cashback limit of 100,000 USDT for the highest tier .
The " New Year Welcome Gift " is open to new users who register between December 25, 2025 and January 25, 2026 , with a prize pool of 200,000 USDT . Rewards include various tiers of lucky gems, JU tokens , and contract bonus vouchers, which are unlocked progressively after completing the introductory tasks.
Users can view the detailed rules for both events on the official Ju.com event page.
2026: Let's continue walking side by side
In the new year, Ju.com will deepen its ecosystem, integrate more real-world scenarios into the platform, and improve the user experience. Through more verifiable product delivery and more stable service details, it will gradually build long-term trust.
Finally, Ju.com extends its sincere New Year's greetings to its users, wishing everyone a smooth life and successful transactions in 2026 , and looks forward to continuing to walk hand in hand with users in the new year.
