PwC is increasing its investment in digital asset-related businesses.

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According to the Financial Times, PricewaterhouseCoopers (PwC), one of the "Big Four" accounting firms, is increasing its investment in digital asset-related businesses after years of caution in the crypto space. Paul Griggs, PwC's US head, stated that this strategic shift occurred last year, against the backdrop of more pro-crypto officials in the US regulatory arena and Congress is pushing forward legislation on digital assets such as stablecoins. He believes that the GENIUS Act and regulatory details surrounding stablecoins will enhance market confidence in these products and asset classes, and that asset tokenization will continue to evolve, requiring PwC to be part of this ecosystem.

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