PWC Steps Up Participation in Crypto After US Shift in Regulatory Direction 🔹 PwC, one of the Big 4 cryptocurrency firms, has indicated it will become more deeply involved in crypto, particularly stablecoins and Tokenize, following the US passage of the GENIUS Act and a shift in regulatory sentiment toward a more pro-cryptocurrency stance. 🔹 Paul Griggs, CEO of PwC US, said the new regulatory environment has created enough confidence to "lean in," instead of staying on the sidelines as before. 🔹 PwC will expand its auditing and advisory services to crypto companies, while strengthening its internal expertise team. 🔹 This move shows that crypto is entering mainstream finance, as 3 out of the 4 Big Four have officially joined the crypto market. ➤ PwC strengthens its auditing and consulting services. ➤ KPMG says crypto has reached a “tipping point” ➤ Deloitte announces accounting roadmap for digital assets