PwC is making a full-scale entry into the cryptocurrency market. As the US government clarifies its regulatory direction for digital assets, PwC, which had previously maintained a cautious stance, has announced a business expansion.
Paul Griggs, a senior partner at PwC's US headquarters, recently told the Financial Times that "Washington has appointed pro-crypto officials to regulatory bodies and Congress has passed important legislation, making it more proactive." Coinciding with the shift in focus among major banks and corporations toward cryptocurrencies, PwC believes it now has a compelling reason to enter the market.
The Trump administration's policy shift has changed the game.
The key to this change is the GENIUS Act, signed by President Trump in July of last year. This law established a federal regulatory framework for stablecoins, paving the way for banks and others to issue their own tokens. Griggs emphasized, "The GENIUS Act and the regulatory work that followed are building confidence in stablecoins and this asset class," and "The tokenization trend will continue to evolve."
The U.S. Securities and Exchange Commission (SEC) is also at the center of this transformation. Newly appointed Chairman Paul Atkins emphasizes regulatory clarity and predictability, and is preparing new standards for cryptocurrency issuance structures and trading methods. US regulators have historically been cautious about the digital asset industry due to concerns about consumer protection, fraud, and money laundering.
Beyond traditional audits, entering 'tokenized finance'
The institutionalization of cryptocurrencies has led to a surge in demand for professional services, including auditing. Companies need verification that their tokenized assets are actually backed by real assets, and they also need advice on understanding how digital assets flow through the real-world financial system.
"PwC has been building internal capabilities and preparing for change," Griggs said. PwC recently took on the 2025 audit of mining company Mara Holdings, signaling its commitment to taking a more responsible approach across the cryptocurrency industry. To that end, the company is also expanding its cryptocurrency expertise, with new hires like Managing Director Cheryl Resnick continuing to emerge.
“We never take on a service we’re not fully prepared for,” Griggs said. “Over the past year, we’ve been building our capabilities to embrace more opportunities in the digital asset market.”
Other accounting firms are also entering the market one after another.
This isn't just PwC's move. Deloitte has been auditing Coinbase, the largest US exchange, since 2020, and KPMG is promoting compliance and risk management services related to digital assets. The "Big Four" multinational accounting firms are all embracing cryptocurrencies as "institutional assets," rather than just insurance or payments.
Through this expansion strategy, PwC recognizes that cryptocurrencies are not mere experiments, but rather a new system directly integrated with existing financial services. Specifically, by emphasizing the potential for faster remittances and reduced costs through stablecoins, PwC is persuading consumers that digital asset technology can improve real-world payment infrastructure.
🔎 Market Interpretation
PwC is actively expanding its cryptocurrency business, fueled by the Trump administration's deregulation and institutionalization efforts. This signals that global accounting firms are beginning to embrace digital assets as a core asset class.
💡 Strategy Points
The convergence between traditional finance and cryptocurrency is accelerating as stablecoins gain institutional recognition, SEC regulatory clarity, and PwC's expanded audit and advisory services converge. Cryptocurrency companies are now being urged to transition to an ecosystem built on accounting and transparency.
📘 Glossary
- Stablecoin: A stable cryptocurrency whose value is linked to real assets.
GENIUS Act: A 2025 federal law that provides a legal framework for the issuance and regulation of stablecoins in the United States.
Tokenization: A technology that digitizes real-world assets and makes them tradable on blockchains.
💡 Want to know more? AI-prepared questions for you:
A. PwC attributes the change in US government policy to the Trump administration's appointment of cryptocurrency-friendly regulators and the passage of the Genius Act, which regulates stablecoins, in July 2025. Previously, uncertainty and reputational risks made entry into the market unfavorable, but now the path is open for established companies as well.
A. Stablecoins are digital assets whose value is linked to real assets like the US dollar. They offer low volatility, making them a stable means of remittance, payment, and transaction, and are increasingly becoming a mainstream payment method. Now that the US government has begun institutionalizing them, they have become crucial for the entire financial industry.
A. PwC, the auditing firm, is one of the world's largest accounting and consulting firms. If they were to oversee the accounting of cryptocurrency companies, it would enhance their credibility and transparency, making them more accessible to both general investors and institutions. This is particularly crucial for verifying the existence of stablecoins and tokenized assets.
A. That's right. Deloitte is already auditing Coinbase, and KPMG has also entered the cryptocurrency market with compliance and risk services. All of the "Big Four" accounting firms view the digital asset industry as a new growth market and are pursuing strategic expansion.
TP AI Precautions
This article was summarized using a TokenPost.ai-based language model. Key points in the text may be omitted or inaccurate.
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