Nike sold its digital products subsidiary RTFKT in December.

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According to ME News, on January 7th (UTC+8), Nike quietly sold its digital products subsidiary RTFKT in December. The transaction will take effect on December 16, 2025, but specific terms and the buyer have not yet been disclosed. Nike acquired RTFKT in 2021 under then-CEO John Donahoe. RTFKT had previously announced that it would cease operations of its Web3 service in January 2025. (Source: ME)

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