World Liberty Financial – backed by figures close to US President Donald Trump – has officially launched its DeFi lending platform, World Liberty Markets, focusing on lending and borrowing the USD1 stablecoin.

USD1 loans with various types of collateral.
According to the announcement, World Liberty Markets allows users to borrow and lend USD1 stablecoin through popular collateral assets, including ETH, cbBTC, USDC, USDT , and the ecosystem's native WLFI Token . The platform is designed to expand the practical Use Case for USD1, rather than just its Vai as a means of payment or store of value.
In the initial phase, the USD1 lending rate was recorded at approximately 0.83%, while the lending yield was only around 0.08%, reflecting a strategy that prioritized stimulating liquidation and testing market demand in the early stages.
USD1's market size exceeds $3.4 billion.
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World Liberty Financial reports that the total supply of USD1 has now exceeded $3.4 billion, quickly placing this stablecoin among the large-scale stablecoins in the market. The launch of the lending platform is XEM as a strategic move to increase the utility and demand for USD1 in DeFi, thereby strengthening the stablecoin's position.
Observers believe that World Liberty Financial's rollout of USD1 lending reflects a trend of stablecoins building their own DeFi ecosystems around them, rather than relying entirely on external protocols. However, experts also note that the low interest rate and initial operating mechanism suggest the platform is still in its testing phase, requiring more time to assess its sustainability and true appeal in DeFi.
The launch of World Liberty Markets marks a new step in World Liberty Financial's DeFi expansion strategy, and demonstrates the increasingly clear intersection between stablecoins, DeFi infrastructure, and politically and financially-driven projects in the US.
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