Moonbirds' parent company announces "Birbillions" strategy: targeting Pop Mart, aiming for $1 billion in physical revenue.

According to Mars Finance, on January 14th, Orange Cap Games (OCG), the parent company of Moonbirds, officially released the "Birbillions Thesis" white paper, proposing a hybrid business model of "physical collectibles + crypto memes." The white paper points out that the core pain point of the crypto industry lies in the disconnect between "serious companies" and "absurd memes." OCG aims to capture the attention of non-crypto users through the distribution of physical toys (via channels such as Asmodee and GTS), using tokens as a value coordination layer. Data shows that OCG's physical revenue reached $8 million in its second year of operation. The argument claims that its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue through physical sales, without relying on transaction fees or token dumping.