On January 15, 2026, DDC Enterprise Limited (NYSEAMERICAN: DDC, "DDC" or the "Company"), a leading global Asian food platform and digital asset treasury company, announced the successful purchase of 200 Bitcoins (BTC). This marks the Company's first Bitcoin purchase in 2026 and further demonstrates DDC's disciplined and systematic approach to managing its corporate Bitcoin treasury at the start of the new year. Following this transaction, the Company's total Bitcoin holdings increase to 1,383 BTC.
This increase in holdings reflects DDC's prudence and restraint in capital investment, and the company continues to regard Bitcoin as a strategic reserve asset for long-term value creation.
Key points for increasing holdings:
Treasury size growth: Bitcoin holdings increased by 200 BTC
BTC Holdings Milestone: Total Bitcoin holdings reached 1,383 BTC
Average cost of holding Bitcoin: $88,998 per coin
Bitcoin yield (year-to-date): 16.9%
Bitcoin per share: 0.046482 BTC for every 1,000 DDC shares.
This transaction was successfully completed with the support of the company's further improved governance and risk management system. Despite the cautious market sentiment in the short term, DDC still believes that the current environment is conducive to a long-term strategic layout that is disciplined and steadily advanced.
Norma Chu, founder, chairman and CEO of DDC, said, “Our strategy has remained consistent and has been robust and measured. This increase in holdings marks our first Bitcoin purchase in 2026 and reflects our consistent strategic framework of prioritizing governance and risk awareness. We remain firmly committed to Bitcoin as a strategic reserve asset and will continue to work to create robust and sustainable long-term value for our shareholders.”
More information about DDC’s long-term capital allocation strategy and Bitcoin Treasury framework has been disclosed in the company’s 2026 Letter to Shareholders.
About DDC Enterprise Limited
DDC Enterprise Limited (NYSEAMERICAN: DDC), while maintaining its position as a leading global Asian food platform, is systematically advancing its corporate Bitcoin treasury strategy. The company has strategically established Bitcoin as a core reserve asset and continues to expand its portfolio of restaurant brands. DDC is at the forefront of publicly traded companies exploring the integration of Bitcoin into their financial structures. 
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