Strategy —a publicly traded company spearheaded by Michael Saylor —is once again sending positive signals by continuing to expand its BTC holdings early in 2026. Accordingly, Strategy purchased new Bitcoin in the early days of the year, continuing a long-term chain that began in late 2025.
In early 2026, Strategy made two large BTC purchases on January 4th and January 12th, totaling over 14,900 BTC within 8 days, raising the company's total Bitcoin holdings to approximately 687,410 BTC - equivalent to nearly 3% of the total Max Supply of 21 million BTC .
In its latest purchase on January 19th, the company acquired an additional 22,305 BTC , totaling approximately $2.13 billion , equivalent to an Medium price of $95,284 per Bitcoin . This transaction further reinforces its long-term accumulation strategy despite short-term market fluctuations.
As of January 19, 2026 , the company's total Bitcoin holdings reached 709,715 BTC , purchased at a total cost of approximately $53.92 billion , at an Medium price of $75,979/ BTC . This figure reflects the growing accumulation and consistent belief in Bitcoin as a strategic asset on the balance sheet.
This strategy reflects Strategy's long-term approach to Bitcoin: consistent, multi-stage accumulation , contributing to its position as one of the world's largest BTC holders. Buying occurs not only when prices are favorable but also during volatile market conditions, demonstrating unwavering confidence in the asset's long-term prospects.
Impact on the market
Such large-scale BTC purchases can significantly impact market sentiment, especially during periods of fluctuating global liquidation and when Capital flows into digital assets remain sensitive to macroeconomic factors. Strategy's continuous expansion of its Bitcoin reserves not only bolsters institutional investor confidence but also creates new accumulation momentum amidst a crypto market experiencing cyclical price movements and economic news.
This strategy isn't new — since shifting its focus to Bitcoin, Strategy has accumulated hundreds of thousands of BTC over the years, transforming the company from a traditional software unit into a global Bitcoin treasury with an attractive Medium cost of Capital , despite significant price fluctuations along the way.
