BingX, a leading global cryptocurrency exchange and Web3 AI company, today announced a multi-year strategic partnership with the legendary Ferrari Formula 1 team (Scuderia Ferrari HP). This collaboration marks BingX's first foray into motorsport and represents a significant milestone, being the first official partnership between Ferrari F1 and a cryptocurrency exchange brand.
This historic alliance brings together two global brands renowned for pushing performance limits and driving innovation, symbolizing a deep fusion of speed, technology, and forward-thinking.
The partnership with Ferrari F1 represents a key turning point in BingX's global expansion strategy. As one of the world's most iconic motorsport brands, Ferrari F1's precision, ambition, and relentless pursuit of excellence align perfectly with BingX's brand vision of continuous global expansion and deepening community connections. This collaboration further solidifies BingX's leading mindshare in the crypto industry and clearly demonstrates its commitment to world-class partnerships and long-term innovation. (Link: https://www.youtube.com/watch?v=qLeBvZAZH3c )
Daniel Lai, Chief Commercial Officer of BingX, stated:
“This partnership is not just a milestone, but also sets a new standard for BingX. The discipline, precision, and relentless pursuit of excellence represented by the Ferrari F1 team are the core values we uphold as a global exchange. This partnership will drive a comprehensive upgrade in our product development, user experience, and global services, continuously creating greater value for our users.”
Lorenzo Giorgetti, Chief Racing Revenue Officer of the Ferrari F1 Team, said:
“We are delighted to welcome BingX as the first official cryptocurrency exchange partner of the Ferrari F1 Team. This partnership reflects our openness to embracing emerging technologies and aligning with forward-thinking principles. With the arrival of the new FIA racing format in 2026, this alliance demonstrates our commitment to exploring cutting-edge innovation both on and off the track, while continuing Ferrari's consistent dedication to precision and excellence. Choose BingX.” As our first partner in the crypto exchage space, this reflects our strong recognition of the industry's transformative potential and our vision to connect with a wider global audience through innovative digital experiences.
In the coming years, global racing fans will be able to engage more deeply with BingX through Ferrari F1 team events, digital platforms, global content, and exclusive experiences. This multi-year partnership also marks a new chapter in BingX's global development, with breakthrough partnerships, world-class brand alignment, and shaping the future of the industry as its core directions.
Founded in 2018,BingX
is a leading global cryptocurrency exchange and Web3 AI company, serving over 40 million users worldwide. BingX offers a complete portfolio of AI-driven products and services, covering cryptocurrency derivatives , spot trading , and copy trading , as well as TradeFi , gold , and commodities trading , catering to the diverse needs of traders from novice to professional. With a mission to create a trustworthy and intelligent trading platform, BingX continuously empowers users with innovative tools to enhance trading performance and confidence. BingX has been a key partner of Chelsea Football Club since 2024 and will officially become the first official cryptocurrency exchange partner in the history of Scuderia Ferrari HP in 2026.
