According to the latest on-chain analytics from CryptoQuant, GameStop is sending a clear signal that the company may have changed its stance on Bitcoin holding strategy. Specifically, all of GameStop's BTC holdings have been transferred to Coinbase Prime – a custody and trading platform for large institutions – a move often interpreted by the market as a technical preparation before selling or restructuring a digital asset portfolio.
Previously, between May 14th and 23rd, 2025, GameStop made a relatively large Bitcoin purchase totaling 4,710 BTC. The Medium purchase price was recorded at approximately $107,900 per BTC, equivalent to a total investment value of approximately $504 million. At that time, Bitcoin was still trading near its historical peak, amidst a trend where many listed companies in the US began XEM BTC as an alternative reserve asset or inflation hedge, inspired by strategies from companies like MicroStrategy.
