Netflix (NFLX) is redesigning its mobile app to prepare for a push into the short-video market and compete with social media platforms like YouTube, TikTok, and Instagram. The company plans to increase user engagement and promote original content through short videos and video podcasts. The new mobile app is expected to launch later in 2026.
Netflix will revamp its mobile app, focusing on short-form video content.
During its Q4 earnings call, Netflix announced a redesign of its mobile app and an expansion of its short-video functionality. Netflix CEO Greg Peters stated that the redesign aims to lay the foundation for the company's business expansion over the next decade, with a core focus on vertical video streaming. This will emulate the swipe-to-watch model of TikTok and Instagram Reels, presenting users with shorter versions of Netflix series and movies. Peters indicated that the new short videos will include new creative content such as podcasts, extending user engagement on the app.
Netflix enters the podcast market
Netflix recently launched its first batch of original podcasts, hosted by Pete Davidson and Michael Irvin . The company is also partnering with platforms like Spotify and iHeartMedia to bring existing popular shows to their platforms, expanding its content portfolio. Netflix aims to allow users to discover more everyday content on its platform, going beyond just watching movies and TV series, and gradually adding social media-like features. Chief Technology Officer Elizabeth Stone emphasized that Netflix will not use the same algorithmic push model as TikTok, but rather leverage mobile-first features to increase content exposure. Currently, this is still in the experimental stage, and the usage method will be gradually adjusted based on customer needs in the future.
The CEO stated that media competition is fierce, with everyone vying for viewers.
During the earnings call, CEO Ted Sarandos pointed out that media competition encompasses the entire entertainment industry. Viewers are no longer limited to traditional television sets; many TV programs, sporting events, and award ceremonies are broadcast on social media and streaming platforms. YouTube has captured a large audience, and Apple and Instagram are also actively competing for a share of the entertainment video market.
The 2025 financial report showed strong performance; the next surprise is in the short video.
According to Netflix's latest 2025 financial report, Netflix's revenue reached $45.2 billion, with advertising revenue exceeding $1.5 billion. In the fourth quarter, paid subscribers surpassed 325 million. This shows that while maintaining stable subscription revenue, Netflix is also seeking growth through advertising and new content formats.
Netflix's app redesign to enter the short-video market is one of the most anticipated developments for the company this year.
This article, "Netflix's Redesign Focuses on Vertical Short Videos, Seizing the Short Video Market," first appeared on ABMedia (a ABMedia ).
