📊 When we’ve analyzed this entire NFL season (all games) the team with stronger same-day social momentum wins ~64% of the time. Let's see how things are looking heading into #SuperBowl and understand how fans are feeling about the Seattle Seahawks and the New England Patriots...

TikTok is in the lead with the greatest impact on Super Bowl, but different platforms = different impact: • TikTok — highest raw engagement • X — official team narratives & thread momentum • YouTube — curated highlight amplifiers The loudest creators getting the most #SuperBowl Engagement include: 🏆 1) Joe Bonham — TikTok • ~4M engagements • #1 overall creator driving Seahawks/Patriots chatter 🎥 2) Pat McAfeeshow Clips — TikTok • ~3M engagements • #2 creator with high viral momentum 📉 3) @RichJohnsonNFL — X • ~3M engagements (Patriots focus) • Strong text & thread activity on X Additional High-Impact Creators • Mercedes AMG Petronas — YouTube ~2M engagements (Seattle + general sports spotlight) • @patriots — X ~5M total mentions + engagement (official Patriots account) • Seahawks — TikTok ~2M engagements (team buzz & fan content) • Pro Patriots Memes — TikTok ~2M engagements (Patriots meme traction) • Mikayla Nogueira — TikTok ~2M engagements (unexpected influencer crossover) • Noah — TikTok ~1M engagements • xz – Seattle Seahawks — TikTok ~973K engagements • **@polymarketsports — TikTok ~1M engagements (sports & prediction market overlap) • Carlos A. Lopez (@LosTalksPats) — X ~1M engagements ...

This data is just a snapshot of the #SuperBowl activity being analyzed in real-time on LunarCrush. Head to LunarCrush to view what's happening right now.