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When IPs are heavily modified by AI in videos, the first reaction for "old IPs" is: infringement → resistance and rights protection (as shown in the image below). But have you considered that the Seedance 2.0 era could actually be an opportunity for old IPs to be revitalized? Authorize them to be open to the community, allowing them to be modified, or even, as @hazenlee said: "Generate copyrighted videos and pay copyright fees directly, instead of blocking demand and preventing generation." Or, could they be charged/revenue shared based on other methods such as play counts or revenue?
And proactively provide high-quality style material packs.
(There could even be a GitHub for AIGC videos?) This would guide infringing traffic into a new, compliant market opportunity for billing.
Gamers know that even the best games have a lifespan, and the only way to extend or break through that lifespan, besides self-developed new titles, is through community modification. The progenitor of modern shooting esports, Counter-Strike, originated from player-made mods; the progenitor of Honor of Kings and League of Legends, Dota, originated from player-modded maps of Warcraft.
Not to mention long-running games like GTA, Roblox, and Minecraft, which all allow, and even rely on, player-created mods.
So, in the film industry, for established IPs like Stephen Chow's, which have gradually declined with generational shifts, the original production teams are no longer what they used to be, and they've lost their relevance to contemporary audiences. Rather than fading into obscurity in an endless decline, perhaps Seedance 2.0, by unleashing the creativity of the grassroots, could open licensing to the community, potentially offering a bottom-up revival.
For example, with another established IP like Stephen Chow's "A Chinese Odyssey," would you rather see a sequel directed by a contemporary Hong Kong director?
Or a blockbuster sequel born from the creativity of a million die-hard fans, fueled by video production models, and ultimately selected through market competition? The gaming industry has long provided a model for this: indie games and community-created mods can "reverse the natural order" because, before AI, game development was something individuals could do at home, and film production, which can be done by individuals at home, is just beginning.
The first established IPs that dared and understood to do this may reap significant market novelty benefits, as well as a more crucial talent advantage: support from the first wave of AIGC video creators.
Once everyone becomes accustomed to this model and follows the trend, this special window of opportunity will have passed.

0xTodd
@0xTodd
同感。
尤其聊到这个 Sora 2 最大 IP 就是山姆奥特曼本人一样。真的,当时看到满坑满谷全是他的视频,确实有点尬,除了 Oliver 谁想天天看他啊😂?
关于 IP 我有一些思考。
作为一个 90 后,我完整地经历了电视→电脑→手机/电脑的变化,相信我,IP 也有阶级滑落的风险。
顶级 IP x.com/coolish/status…





Exactly, I have a feeling that after a while, creating an AI-edited version of Stephen Chow's films would generate more traffic than him personally re-releasing an old movie. 😂
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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