EnHeng, a Chinese KOL long dubbed the "Crown Prince of Binance," has seen his public image crumble in just a few days due to controversy surrounding his AI video and internal strife with other KOLs. Binance founder CZ personally unfollowed him, and BSC ecosystem projects urgently deleted his related tweets. A drama of transformation from "Crown Prince" to "Orphan" is unfolding in full swing.
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Recently , a high-profile controversy erupted in the Chinese cryptocurrency community: EnHeng (X account @EnHeng456, nickname "嗯哼"), a Chinese KOL long known as the "Prince of Binance," was quickly unfollowed by Binance founder CZ (CZ) due to involvement in KOL infighting and controversy. Subsequently, several projects in the BNB Chain (BSC) ecosystem also urgently deleted tweets related to his activities, sparking community discussion and attention.
Cause of the incident: KOL infighting and controversy over AI videos
EnHeng has long been active in the Chinese crypto as "Binance's favorite son" and " He Yi 's son," deeply involved in the BNB ecosystem through rebates, charity events, and AMAs, accumulating nearly 100,000 followers. However, in mid-February 2026, a series of AI-generated videos became the trigger. These videos portrayed EnHeng as the "Binance Crown Prince," affectionately calling Binance co-founder He Yi"Mom," and depicting He Yi confronting OKX founder Star Xu to "save her son." This was criticized as overstepping his bounds, forcibly hijacking the image of exchange executives, and subtly belittling other KOLs (such as Wang Duan Niao) and competing exchanges.
After the video sparked outrage on social media, data analytics KOL PhyrexNi (@PhyrexNi) publicly criticized EnHeng for being "mentally unstable" and "picking the wrong person to criticize," and posted a timeline and screenshots. Another KOL, Liangxi, released chat logs and transfer evidence with EnHeng, showing that the two had previously been involved in a business partnership.
In response, EnHeng issued an apology on the afternoon of February 17, admitting that he "excessively took sides and publicly belittled his peers at the wrong time and in the wrong way," but immediately set his account to privacy protection (visible only to mutual followers or those who have been approved).
Climax: CZ Unfollows and Ecosystem Disconnection
On February 18, CZ unfollowed @EnHeng456 and @PhyrexNi on the X platform. It is worth noting that this move was not a mass cleanup (CZ had previously unfollowed accounts multiple times due to the "follow = premium" phenomenon), but a targeted action, which is why it quickly went viral in the community.
In addition, CZ also retweeted a post that day that said "I hope Chinese KOLs can unite and stop arguing," and responded "I don't have time to follow the drama, and I didn't see what they were arguing about," which was seen as a low-key expression of dissatisfaction with the infighting.
However, the effects of CZ's unfollowing immediately spilled over: multiple memes within the BSC ecosystem, as well as DeFi and Launchpad projects, deleted all tweets related to EnHeng overnight, including promotions for red envelope campaigns, rebates, and AMA announcements. The community pointed out that this move by the project was considered a typical "risk self-protection" measure—in the crypto, CZ's attention is often seen as an implicit endorsement, while unfollowing is equivalent to a "yellow card warning," potentially impacting the project's listing on exchanges, liquidity, or community confidence.
Community Reactions: Bear Market Aggression and a Reflection of Human Nature
The incident quickly sparked polarized discussions within the Chinese crypto. One side believed that EnHeng "went too far in his sycophancy, and the boomerang backfired," relying on creating a "prince" persona to secure advertising, promote products, and exploit investors, but ultimately collapsed due to anxiety about traffic during the bear market. However, another side pointed out that he was only 21 years old, and it was normal for him to make mistakes; it is human nature to be opportunistic, and "when the wall falls, everyone pushes it down" is the norm.
Currently, the EnHeng account remains private and has not offered any further comment; CZ and He Yi have also not made any public statements. However, the "de-EnHengification" of the BSC ecosystem continues.
This incident is not only the downfall of a single KOL, but also reflects a harsh reality: traffic in the crypto comes and goes quickly, and the model that relies too much on personal endorsement is facing a severe test.
