. @itaidamti, Co-Founder & CEO of @unit_co_, on why the chasm between early adopters and mass market kills more companies than people think: "Be mindful of the chasm. The gap between your early adopters and the mass market is a place where many, many companies die or just become niche businesses that never scale." "Your first 5% of customers are going to be very, very different from the next 95%. We could have acted sooner." "If you sell to restaurants, for example, the tech-savvy restaurant owner's pool is relatively small. There's going to be a point where you need to lean into more old-school techniques — salespeople, mail offers, foot traffic."